12 outlet power strip surge protector
Worth a lookShows a sweet-spot price point ($25.13 avg), but soft demand (-21.5% this quarter) keeps it on the watch list.
Avg price
Incredible$25.13avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$10.19–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$203K$203K/yr · 116K searches
Review moat
Bad5,472.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 12 outlet power strip surge protector is a $203K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
12 outlet power strip surge protector market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $201K–$251K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.7%
- Avg brand age
- 55 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
34
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
30%
- Amazon Basics19%
- HHSOET13%
- Alestor13%
- Anker10%
- Belkin8%
- POWSAV6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -21.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.1×
Top 12 outlet power strip surge protector search terms
- 12 outlet power strip36K/yr
- 12 outlet surge protector14K/yr
- 12 outlet power strip surge protector21K/yr
- power strip 12 outlet10K/yr
- 12 plug power strip surge protector7K/yr
- surge protector 12 outlet4K/yr
- 12 plug power strip4K/yr
- 12-outlet surge protector9K/yr
- 12 port power strip3K/yr
- 12-outlet power strip7K/yr
Top 12 outlet power strip surge protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Strip ALESTOR Surge Protector with 12 Outlets and 4 USB Ports 6 Feet Extension Cord 2700 Joules ETL Listed Black
Alestor$18.264.8★50,366 rev
HHSOET Rotating Mountable Power Strip 12 Outlet Wall Mount Surge Protector 1200J Metal Heavy Duty and Versatile Outlet Strip Stylish Appearance Sturdy and Durable 6ft Power Cord.(Black)
HHSOET$23.994.7★719 rev
Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed
Anker$26.704.8★19,415 rev
Amazon Basics Surge Protector Power Strip 12-Outlet Heavy Duty Metal 600 Joules 6ft Extension Cord Wide Spaced Mountable Black
Amazon Basics$30.654.6★491 rev
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black
Amazon Basics$18.374.8★490 rev
Newest
by launch date
6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black
Teiobar$18.03454 rev
Solidock 20AC Power Strip with USB Ports Heavy Duty Surge Protector Power Strip 15 Amp 6Ft Extension Cord with Multiple Outlets
Solidock$20.08386 rev
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room Black
Amazon Basics$18.37490 rev
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room White
Amazon Basics$17.95490 rev
Amazon Basics Surge Protector Power Strip 12-Outlet Heavy Duty Metal 600 Joules 6ft Extension Cord Wide Spaced Mountable Black
Amazon Basics$30.65491 rev
Trending
90-day click momentumSolidock 20AC Power Strip with USB Ports Heavy Duty Surge Protector Power Strip 15 Amp 6Ft Extension Cord with Multiple Outlets
Solidock$20.084.8★
6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black
Teiobar$18.034.8★
![[ETL Certified] Cable Matters Wall-Mountable 12 Outlet Power Strip - 8ft Cord Metal 2100J Surge Protector with 15A Circuit Breaker Industrial Power Strip Surge Protector for Garage Workshop Black](https://m.media-amazon.com/images/I/31S7Mhe6IGL.jpg)
[ETL Certified] Cable Matters Wall-Mountable 12 Outlet Power Strip - 8ft Cord Metal 2100J Surge Protector with 15A Circuit Breaker Industrial Power Strip Surge Protector for Garage Workshop Black
Cable Matters$38.014.9★
12 Outlet Long Power Strips Heavy Duty Wide-Spaced Outlets Industrial Power Strip Surge Protector with 4ft Cord for Garage Workshop Office Home ETL Certified 1875W Black
ZESEN$35.704.7★
Amazon Basics 12-Outlet Surge Protector Power Strip 4000 Joules 8ft Extension Cord Rectangle for Home Office Gaming Room White
Amazon Basics$17.954.8★
What buyers say about 12 outlet power strip surge protector
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality feels solid”
“The USB ports are super handy”
“Just as described”
“Excellent Value”
“Fast charging”
“Surge protector”
“Easy to use”
“Solid product”
“compact design”
“Good fit”
What buyers complain about
“Didnt last”
“none of the usb ports work”
“Very cheap quality”
“it doesn't fit securely”
“it wont charge”
“doesn't work well at all”
“Deceptive advertising”
“they are too expensive”
“Fire hazard”
“This item is already used”
Top return reasons
Common questions
- Is 12 outlet power strip surge protector profitable to sell on Amazon United States?
- The niche generates $203K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 12 outlet power strip surge protector niche?
- 20 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in 12 outlet power strip surge protector?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.2%.
- When does demand for 12 outlet power strip surge protector peak?
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 12 outlet power strip surge protector niche?
- Listings span $10.19–$38.90; the average listing price is $25.13 (sweet spot $15–$100). The average incumbent carries 5,472 reviews — the moat a new listing must climb.