12 inch monitor
Worth a lookShows a sweet-spot price point ($74.43 avg), but soft demand (-17.3% this quarter) keeps it on the watch list.
Avg price
Great$74.43avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good790.28avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$39.52–$140.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$166K$166K/yr · 71K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 12 inch monitor is a $166K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
12 inch monitor market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $112K–$149K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,494
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 12.4%
- Avg brand age
- 31 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
76
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
47%
Top 20: 85%
Open market
34%
- Prechen22%
- VILVA14%
- ALOLG12%
- Eyoyo6%
- Anyuse6%
- Jexiop5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -17.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top 12 inch monitor search terms
- 12 inch monitor23K/yr
- 12 inch portable monitor8K/yr
- 12 monitor7K/yr
- 12.3 touchscreen monitor8K/yr
- vilva portable monitor6K/yr
- portable monitor 12 inch4K/yr
- 12.3 inch monitor4K/yr
- 12 inch touchscreen monitor4K/yr
- vilva portable monitor for laptop 15.61080fhd2K/yr
- prechen touchscreen monitor3K/yr
Top 12 inch monitor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VILVA Portable-Monitor-for-Lapto - 15.6 1080P FHD IPS Display USB-C HDMI Portable Monitor for Laptop with Cover and Speakers External Monitor for Laptop/PC/Mac/Phone/Xbox Switch/PS4/
VILVA$50.304.4★2,807 rev
10.5Portable Monitor for latop 2K FHD 60HZ Laptop Monitor Screen USB-C and HDMI Inputs Ultra-Slim IPS Panel with HDR and Premium Smart Cover & Speakers for Laptop PC Phone PS4/5 Switch Mac Xbox
ALOLG$59.644.2★205 rev
12.3 Inch Secondary Monitor IPS Stretched Bar LCD Travel Display 1920 * 720 HDMI USBC Mini Portable Monitor Metal Material for Laptop Computer Windows Aida64 GPU CPU RAM Monitoring Built-in Speaker
Prechen$84.764.2★90 rev
Prechen 12.3 Inch Touchscreen Secondary Monitor IPS Stretched Bar LCD Travel Touch Display 1920 * 720 HDMI USBC Portable Touch Screen for Laptop Computer Windows Aida64 GPU CPU RAM Monitoring
Prechen$104.944.0★322 rev
Anyuse Portable Monitor for Laptop 15.6 Inch 1080P USBC-C HDMI Ultra-Slim Travel Monitor with Kickstand Second External Monitor for Laptop PC Mac Phone PS Xbox Swich black PM-156P1
Anyuse$46.734.4★1,351 rev
Newest
by launch date
Amieipo 11.6 Portable Monitor for Laptop External Travel Monitor with Kickstand USB-C HDMI Gaming Monitor with Built-in Speaker Small Monitor for Laptop Phone PC PS4/5 Switch Xbox Office/Gaming
Amieipo$39.5227 rev
JUSTTHINK Small Portable Monitor 11.6 Ultra-Slim Mini Monitor
JUSTTHINK$39.5910 rev
12.3 Inch IPS Stretched Bar LCD Travel Display 1920 * 720 Secondary Monitor
Prechen$84.6324 rev
wisecoco 12.3 Inch Touch Screen Monitor IPS 1920x720 Stretched Bar LCD CNC Shell Mini Secondary Screen Portable Display HDMI for Laptop PC Temperature Aida64 GPU CPU RAM Monitoring
wisecoco$113.979 rev
ZHAOCAILIN 12.3 Inch Touchscreen Monitor FHD IPS 1920x720 Stretched Bar LCD Touch Display Travel Portable Touch Screen Secondary Display for Computer Windows macOS Aida64 GPU CPU RAM Monitoring
ZHAOCAILIN$103.2819 rev
Trending
90-day click momentumAmieipo 11.6 Portable Monitor for Laptop External Travel Monitor with Kickstand USB-C HDMI Gaming Monitor with Built-in Speaker Small Monitor for Laptop Phone PC PS4/5 Switch Xbox Office/Gaming
Amieipo$39.523.9★
JUSTTHINK Small Portable Monitor 11.6 Ultra-Slim Mini Monitor
JUSTTHINK$39.594.1★
12.3 Inch IPS Stretched Bar LCD Travel Display 1920 * 720 Secondary Monitor
Prechen$84.634.0★
JSHIX 11.6 Inch Portable Monitor Small Ultra-Slim FHD Display Plug & Play USB-C/HDMI External Second Screen for Laptop Smartphone Raspberry Pi PS5 Xbox PC(11.6)
JSHIX$39.743.5★
ASUS ZenScreen 15.6 Portable Monitor for Laptop (MB169CK) - Dual USB-C Mini-HDMI Plug & Play External Screen for Travel Dual Setup Full HD IPS Anti-Glare Surface 360 Kickstand 3yr Warranty
ASUS$92.624.4★
What buyers say about 12 inch monitor
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Value”
“super portable”
“The screen is clear”
“Great quality monitor”
“easy to read”
“Easy to set up”
“It's very lightweight easy to set up”
“Fits perfectly”
“Compatible”
“connectivity are very good”
What buyers complain about
“Stopped Working After Several Uses”
“Suddenly it stopped working”
“Bad quality”
“Connection issues”
“Compatibility Issues”
“The sound quality is weak”
“Little bigger than what I expected”
“Not touchscreen”
“the display was bad”
“Low brightness”
Top return reasons
Common questions
- Is 12 inch monitor profitable to sell on Amazon United States?
- The niche generates $166K/yr across 36 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 12 inch monitor niche?
- 29 brands and 76 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in 12 inch monitor?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for 12 inch monitor peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 12 inch monitor niche?
- Listings span $39.52–$140.01; the average listing price is $74.43 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.