Is 12 foot surge protector power strip profitable to sell on Amazon United States?

The niche generates $43K/yr across 36 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the 12 foot surge protector power strip niche?

21 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in 12 foot surge protector power strip?

Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.2%.

When does demand for 12 foot surge protector power strip peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the 12 foot surge protector power strip niche?

Listings span $10.94–$47.30; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 5,739 reviews — the moat a new listing must climb.

12 foot surge protector power strip

Worth a look

Shows a sweet-spot price point ($26.54 avg), but a small market ($43K/yr) keeps it on the watch list.

Avg price

Incredible$26.54

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$10.94–$47.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,738.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 29K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 12 foot surge protector power strip is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

12 foot surge protector power strip market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 5.5%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.2%
Avg brand age: 56 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

45%

Top 20: 88%

Open market

32%

One Beat17%
SUPERDANNY15%
Amazon Basics10%
Addtam9%
LeZone9%
TESSAN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top 12 foot surge protector power strip search terms

extra long power strip19K/yr +1.7%6.1% conv.
extra long surge protector6K/yr +15.0%5.5% conv.
extra long cord surge protector4K/yr -1.9%5.9% conv.

All search terms

Top 12 foot surge protector power strip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Surge Protector Power Strip 15 Ft Cord Ultra Thin Flat Extension Cord with 8 Outlets 4 USB Ports(2 USB C) Flat Plug Power Strip 15 Ft Long Braided Power Cord for Home Office Dorm Room Essentials

One Beat$18.844.8★6,376 rev

Amazon Basics Surge Protector Power Strip 12-Outlet Heavy Duty Metal 600 Joules 6ft Extension Cord Wide Spaced Mountable Black

Amazon Basics$30.654.6★491 rev

TESSAN Surge Protector Power Strip 25 Ft Flat Plug Extension Cord with 3 USB (1 USB C 20W PD) 8 Outlets 1250W 900J Protection 3 Sided Outlet Extender with Power Switch for Office Dorm Room Grey

TESSAN$36.304.8★13,898 rev

Surge Protector Power Strip - 10 FT Extension Cord Power Strip with 12 Widely AC Outlet 4 USB Flat Plug Wall Mount Overload Protection 1050J Desk Charging Station for Home Office ETL Listed White

Addtam$16.524.8★5,738 rev

Surge Protector Power Strip 4800J LeZone 10Ft Long Extension Cord Flat Plug 12 Outlets 2 USB C 2 USB Ports Wall Mountable Desk Charging Station Black

LeZone$19.044.7★2,633 rev

Newest

by launch date

15 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials

SUPERDANNY$15.21237 rev

4mo ago

10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.658,298 rev

9mo ago

Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 10ft Outlet Extender Dorm Room Essentials Home Office TUV Listed

Anker$31.582,558 rev

11mo ago

10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials

SUPERDANNY$12.396,260 rev

1y ago

HHSOET 16 Outlet Long Power Strip 4FT Cord Heavy Duty Power Strip with 4800J Surge Protection 20a Mountable Wide-Spaced Outlets for Home Office Garage & Workshop - ETL Certified

HHSOET$42.79185 rev

1y ago

What buyers say about 12 foot surge protector power strip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The quality seems to be solid, as well”

Socket/Port/Plug14%

“lots of USB ports”

Advertised Vs Actual Product13%

“Exactly as pictured”

Value For Money9%

“Awesome for the price”

Charging6%

“Charges fast”

Ease Of Use6%

“Very handy”

Design-Overall4%

“This is well built”

Size-Overall3%

“I like the size”

Strength3%

“the cord is sturdy”

Portability3%

“Great for travel”

What buyers complain about

Durability12%

“Failed after 2 months”

Socket/Port/Plug12%

“Most plugs wont fit”

Quality-Overall9%

“Poor Quality”

Charging9%

“Does not charge”

Functionality-Overall6%

“Didnt work”

Size-Overall5%

“it doesn't fit securely”

Advertised Vs Actual Product3%

“False Advertising”

Value For Money3%

“Expensive, feels little cheap”

Heating3%

“gets hot nearly instantly”

Noise Level2%

“Recently Ive noticed a buzzing noise”

Top return reasons

Size-Overall24%

Socket/Port/Plug11%

Functionality-Overall10%

Advertised Vs Actual Product9%

Value For Money9%

Defective Material/Parts6%

Add-Ons/Attachments5%

Product Condition3%

Charging3%

Quality-Overall2%

Common questions

Is 12 foot surge protector power strip profitable to sell on Amazon United States?: The niche generates $43K/yr across 36 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the 12 foot surge protector power strip niche?: 21 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in 12 foot surge protector power strip?: Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.2%.
When does demand for 12 foot surge protector power strip peak?: Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the 12 foot surge protector power strip niche?: Listings span $10.94–$47.30; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 5,739 reviews — the moat a new listing must climb.