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1 Tb

Fail

The average product has 103,184 reviews to catch up to, so 1 Tb is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$201K/yr81K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
94%top-5 click share · 6 brands · 111 sellers

Flapen Score

1 Tb against its category

The dotted line is the Electronics average. Past it, 1 Tb is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1 Tb market on Amazon at a glance

Shoppers on Amazon United States searched for 1 Tb 81K times last year and spent an estimated $201K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
3.2%
Market size, estimated
$201Ka year
Peak month
September3.4× the quietest month
Top search term
1tb drive22K searches a year

02 · Price

A sale here is worth $77.94.

Listings sell for $77.94 on average, from $53.68 to $135.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $77.94 that is $39K to $58K a year per listing.

Average price
$77.94inside the $15 to $100 sweet spot
Price range
$53.68–$135.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$39K–$58K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Data Storage. It carries 103,184 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Data Storage
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
103,184per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top 1 Tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

111

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

1 Tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top 1 Tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1tb drive22K/yr
  • 1 tb storage10K/yr
  • 1 tb drive11K/yr
  • seagate external hard drive 1tb9K/yr
  • seagate 1tb external hard drive9K/yr
  • seagate 1tb8K/yr
  • memoria 1tb7K/yr
  • seagate portable 1tb external hard drive hdd3K/yr
  • seagate 1 tb external hard drive3K/yr

Reviews and returns

What reviews say buyers love and hate about 1 Tb

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
2.8%of orders come back
“Does not last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 1 Tb questions

Answered from the same tracked data.