Belly Button Ring
PassBelly Button Ring scores 66 out of 100, a Pass. Shoppers spend an estimated $3.9M a year here, search demand grew +3.5% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $3.9M/yr9.4M searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 26 sellers
Flapen Score
Belly Button Ring against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Belly Button Ring is stronger. Inside it, weaker.
Market
The Belly Button Ring market on Amazon at a glance
Shoppers on Amazon United States searched for Belly Button Ring 9.4M times last year and spent an estimated $3.9M. The top 5 brands take 54% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 9.4M
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $3.9Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- belly button ring4.3M searches a year
02 · Price
A sale here is worth $10.72.
Listings sell for $10.72 on average, from $7.23 to $24.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $10.72 that is $54K to $64K a year per listing.
- Average price
- $10.72under the $15 to $100 sweet spot
- Price range
- $7.23–$24.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $54K–$64K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Body Jewelry. It carries 1,440 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #237in Body Jewelry
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,440per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Belly Button Ring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
26
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
39%
Top 20: 78%
Open market
41%
- Brand 124%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Belly Button Ring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Belly Button Ring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- belly button ring4.3M/yr
- belly button piercing872K/yr
- gold belly button ring549K/yr
- belly rings588K/yr
- belly ring388K/yr
- belly piercing363K/yr
- titanium belly button rings296K/yr
- dangle belly button rings245K/yr
- belly button rings295K/yr
- belly button ring dangle166K/yr
Reviews and returns
What reviews say buyers love and hate about Belly Button Ring
We read the reviews and the return reasons for every product selling here.
“Dont last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belly Button Ring questions
Answered from the same tracked data.









