Belly Button Ring
PassBelly Button Ring scores 66 out of 100, a Pass. Shoppers spend an estimated $3.9M a year here, search demand grew +3.5% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $3.9M/yr9.4M searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 26 sellers
Flapen Score
Belly Button Ring against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Belly Button Ring is stronger. Inside it, weaker.
Market
The Belly Button Ring market on Amazon at a glance
Shoppers on Amazon United States searched for Belly Button Ring 9.4M times last year and spent an estimated $3.9M. The top 5 brands take 54% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 9.4M
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $3.9Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- belly button ring4.3M searches a year
02 · Price
A sale here is worth $10.72.
Listings sell for $10.72 on average, from $7.23 to $24.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $10.72 that is $54K to $64K a year per listing.
- Average price
- $10.72under the $15 to $100 sweet spot
- Price range
- $7.23–$24.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $54K–$64K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Body Jewelry. It carries 1,440 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #237in Body Jewelry
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,440per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Belly Button Ring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FIASASO 9 Pcs Gold Plated Belly Button Ring Surgical Stainless Steel Belly Rings CZ Opal Pearl Belly Button Ring Clicker Belly Piercings for Women Navel Piercings Pack Gold Plated
- Price
- $10.22
- Rating
- 4.4/5
- Reviews
- 1,711
- Age
- 2y ago

FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 1y ago

MS CUTE 5PCS Silver Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Gym
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago

AROWRO G23 Titanium Belly Button Ring Hypoallergenic Belly Rings Internally Threaded Gold Belly Button Piercing 14G 10mm Navel Piercing Jewelry with Round Cubic Zirconia
- Price
- $14.02
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

GEMQUEEN Moissanite G23 TItanium Belly Button Ring 18K Gold Plated Hypoallergenic Internally Threaded Belly Rings 14G Navel Piercing Jewelry For Women Men VVS1 Clarity Brilliant Cut
- Price
- $24.64
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago
Trending
estimated 90-day click momentum
FIASASO 9 Pcs Belly Button Ring Surgical Stainless Steel Belly Rings CZ Belly Button Ring Clicker Belly Piercings for Women Navel Piercings Pack Silver
- Price
- $10.10
- Rating
- 4.4/5
- Reviews
- 1,711
- Age
- 2y ago

AROWRO G23 Titanium Belly Button Ring Hypoallergenic Belly Rings Internally Threaded Gold Belly Button Piercing 14G 10mm Navel Piercing Jewelry with Round Cubic Zirconia
- Price
- $14.02
- Rating
- 4.3/5
- Reviews
- 205
- Age
- 1y ago

MS CUTE 5PCS Silver Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Gym
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago

MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 1y ago

OUFER Titanium Long Belly Button Rings Internally Threaded 14mm Navel Piercing Jewelry Round CZ Belly Ring for Women
- Price
- $9.71
- Rating
- 4.4/5
- Reviews
- 1,736
- Age
- 4y ago
Newest
by launch date
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 1y ago

GEMQUEEN Moissanite G23 TItanium Belly Button Ring 18K Gold Plated Hypoallergenic Internally Threaded Belly Rings 14G Navel Piercing Jewelry For Women Men VVS1 Clarity Brilliant Cut
- Price
- $24.64
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

MS CUTE 5PCS Silver Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival Gym
- Price
- $9.07
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago

MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with CZ Butterfly Flower Teardrop Barbell for Beach Festival
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 1y ago

Briana Williams Gold Belly Button Ring Dangle Belly Piercing Teardrop Dangle Belly Rings Surgical Steel Belly Navel Rings Piercing Jewelry for Women 14g
- Price
- $10.17
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
26
Est. top-5 brand share
54%
Top 20: 98%
Est. top-5 click share
39%
Top 20: 78%
Open market
41%
- FIASASO24%
- AROWRO10%
- MS CUTE9%
- TIANCI FBYJS6%
- OUFER5%
- Suotarn5%
Demand
Belly Button Ring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Belly Button Ring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- belly button ring4.3M/yr
- belly button piercing872K/yr
- gold belly button ring549K/yr
- belly rings588K/yr
- belly ring388K/yr
- belly piercing363K/yr
- titanium belly button rings296K/yr
- dangle belly button rings245K/yr
- belly button rings295K/yr
- belly button ring dangle166K/yr
Reviews and returns
What reviews say buyers love and hate about Belly Button Ring
We read the reviews and the return reasons for every product selling here.
“Dont last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belly Button Ring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









