1st Birthday Outfit Boy

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

1.1%

Market size, estimated

$196Ka year

Peak month

January1.9× the quietest month

Top search term

first birthday outfit boy270K searches a year

Listings sell for $15.70 on average, from $6.94 to $35.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.70 that is $2K to $4K a year per listing.

Average price

$15.70inside the $15 to $100 sweet spot

Price range

$6.94–$35.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

5.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #413 within Baby Boys. It carries 382 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#413in Baby Boys

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

382per listing

Listings tracked

92

52 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

52

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months