1920s Shawl

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

0.8%

Market size, estimated

$37Ka year

Peak month

October3.3× the quietest month

Top search term

sequin shawl38K searches a year

Listings sell for $20.55 on average, from $9.09 to $71.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.55 that is $0 to $2K a year per listing.

Average price

$20.55inside the $15 to $100 sweet spot

Price range

$9.09–$71.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #720 within Scarves & Wraps. It carries 714 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

6.4%

Average rank

#720in Scarves & Wraps

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

714per listing

Listings tracked

122

38 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months