12 Month Sleepers
soft demand (-21.0% this quarter) — 12 Month Sleepers doesn't clear our bar today.
Flapen Score
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Is 12 Month Sleepers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12 Month Sleepers is a $90K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
12 Month Sleepers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.0% over the last 90 days and 1.5% of searches end in a purchase.
$90K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 78 products
Top 12 Month Sleepers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 12 Months
- Price
- $16.28
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 1y ago
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Sheep 12 Months
- Price
- $15.95
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 1y ago
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Loose Fit Flame Resistant Polyester Footed Pajamas Sleepwear giraffe/rainbow/floral 12 Months
- Price
- $24.39
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago
Gerber Baby Girls 4-pack Footed Pajamas And Toddler Sleepers Apple And Woodland Floral 12 Months US
- Price
- $37.32
- Rating
- 4.6/5
- Reviews
- 6,737
- Age
- 3y ago
Trending
90-day click momentum
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Pink/Polar Bear 12 Months
- Price
- $16.18
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 1y ago
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Gerber Baby Girls 4-pack Footed Pajamas And Toddler Sleepers Apple And Woodland Floral 12 Months US
- Price
- $37.32
- Rating
- 4.6/5
- Reviews
- 6,737
- Age
- 3y ago
RRP Unisex Baby Footies Pajamas Rayon Derived From Bamboo Buttery Soft Sleep N Play PJs 2-Way Zipper Closure 0-18 Months(Grey/BlueGrey/Sage 12-18 Months)
- Price
- $29.43
- Rating
- 4.6/5
- Reviews
- 948
- Age
- 3y ago
Simple Joys by Carters Baby 3-pack Snug-fit Footed Cotton Pajamas Ballerina/Moon/Bee 12 Months
- Price
- $25.24
- Rating
- 4.7/5
- Reviews
- 38,559
- Age
- 2mo ago
Newest
by launch dateSimple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
- Price
- $25.49
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Loose Fit Flame Resistant Polyester Footed Pajamas Sleepwear giraffe/rainbow/floral 12 Months
- Price
- $24.39
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago
Simple Joys by Carters Baby Boys Snug-Fit Footed Cotton Pajamas Pack of 3 Dinosaur/Animal 12 Months
- Price
- $25.85
- Rating
- 4.7/5
- Reviews
- 48,657
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 12 Months
- Price
- $25.96
- Rating
- 4.7/5
- Reviews
- 38,559
- Age
- 2mo ago
Simple Joys by Carters Baby Girls 3-Pack Loose Fit Flame Resistant Polyester Footed Pajamas Sleepwear dino/strawberry/flamingo 12 Months
- Price
- $25.43
- Rating
- 4.6/5
- Reviews
- 17,951
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
16 rising
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
25%
Top 20: 57%
Open market
13%
- Gerber31%
- Simple Joys by Carter's26%
- Amazon Essentials16%
- Onesies Brand6%
- Okayinn4%
- Yoofoss4%
- Open — no brand owns it (10 brands, 13%)
12 Month Sleepers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.9×
Top 12 Month Sleepers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 9-12 month sleepers66K/yr
- 12 month sleepers59K/yr
- baby sleepers 12 months16K/yr
- carters 12 month pajamas17K/yr
- 12 month sleepers girl20K/yr
- 9-12 month pajamas14K/yr
- 12 month pjs10K/yr
- 12 month old pajamas7K/yr
- 12 month footed pajamas5K/yr
- 12 month sleeper6K/yr
What reviews say buyers love and hate about 12 Month Sleepers
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Soft and breathable”
“The sleep sack was great quality”
“The sizing is accurate”
“super comfortable”
“Good for the price”
What buyers complain about
60% of reviews“Short body”
“Broken zipper”
“Poor Quality”
“Cheap material”
“Very thin material”
12 Month Sleepers return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Month Sleepers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
