12 month girl pants
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Price range
Great$9.59–$35.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,519avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, 12 month girl pants is a $35K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
12 month girl pants market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 79%
- Out of stock
- 15.6%
- Avg brand age
- 28 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
28
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
20%
Top 20: 52%
Open market
22%
- Simple Joys by Carter's36%
- Amazon Essentials19%
- The Children's Place8%
- Coaturi6%
- Gerber6%
- Fullfamous5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -27.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Top 12 month girl pants search terms
- 18 month girl pants26K/yr
- 12 month girl pants27K/yr
- baby girl pants 12-18 months18K/yr
- 12-18 month girl pants13K/yr
- 12 month pants girls10K/yr
- 18 months girl pants10K/yr
- 18 month pants girls10K/yr
- 18 month sweatpants8K/yr
- baby boy joggers 12-18 months3K/yr
Top 12 month girl pants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$16.384.8★37,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months
Simple Joys by Carter's$16.824.8★37,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months
Simple Joys by Carter's$16.774.8★37,938 rev
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months
Amazon Essentials$15.404.4★805 rev
Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)
Coaturi$18.904.7★120 rev
Newest
by launch date
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Beige 12 Months
Amazon Essentials$18.3887 rev
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months
Amazon Essentials$18.2287 rev
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$16.3837,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months
Simple Joys by Carter's$16.8237,938 rev
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months
Simple Joys by Carter's$16.7737,938 rev
Trending
90-day click momentumAmazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Beige 12 Months
Amazon Essentials$18.384.7★
YooAurvox 4 Pack Toddler Girls Capri Pants Baby Loose Wide Leg Pants Summer Casual Leggings Clothes with Pockets(18-24 Months Navy Blue Light Gray Hazy Blue Light Blue)
YooAurvox$34.854.4★
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months
Amazon Essentials$18.224.7★
Simple Joys by Carters Baby 4-pack Pant navy stripe white dot pink 18 Months
Simple Joys by Carter's$16.534.8★
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's$15.664.8★
What buyers say about 12 month girl pants
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid for the price”
“The fit is comfortable”
“still soft and breathable”
“Soft material”
“Very cute and as advertised”
“Great colors”
“Definitely worth the money”
“Comfortable”
“Keeps my baby warm when its cold”
“The fit is comfortable with a soft elastic waistband”
What buyers complain about
“pants are very long”
“They are a bit thin”
“See through”
“not super elastic”
“Runs small and the waist is short”
“the black one isn't very fashionable”
“They are low quality”
“She grows into the length because they were a little long for her”
“Didn't care for the generic material appearing fake and shiny”
“Not as shown”
Top return reasons
Common questions
- Is 12 month girl pants profitable to sell on Amazon United States?
- The niche generates $35K/yr across 92 tracked products. 20 of 43 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the 12 month girl pants niche?
- 24 brands and 28 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in 12 month girl pants?
- Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 3.1%.
- When does demand for 12 month girl pants peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- What does it cost to enter the 12 month girl pants niche?
- Listings span $9.59–$35.63; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 10,519 reviews — the moat a new listing must climb.