12 Month Girl Pants

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

1.5%

Market size, estimated

$35Ka year

Peak month

October3.0× the quietest month

Top search term

18 month girl pants26K searches a year

Listings sell for $18.51 on average, from $9.59 to $35.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.51 that is $0 to $2K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$9.59–$35.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #54 within Baby Girls. It carries 10,519 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

99%

Out of stock, average day

15.6%

Average rank

#54in Baby Girls

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

10,519per listing

Listings tracked

92

43 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

43

Successful launches

20Amazon's first-year sales bar

Average brand age

28 months