12-24 month socks boys
Skip itPrices mostly outside the sweet spot ($6.94–$14.85) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.41avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,009.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 197K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.94–$14.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 12-24 month socks boys is a $79K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
12-24 month socks boys market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
25
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
32%
- ZAPLES30%
- Bearbay9%
- JAKIDAR8%
- ANYANIME7%
- Hstyle7%
- EUFANCE7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top 12-24 month socks boys search terms
- baby grippy socks22K/yr
- grippy socks for baby20K/yr
- grip socks baby19K/yr
- baby grip socks 12-18 months14K/yr
- grip socks for babies13K/yr
- baby grip socks 6-12 months10K/yr
- 12 month socks boy12K/yr
- baby boy socks 18-24 months11K/yr
- toddler socks 12-18 months9K/yr
- 12 month boy socks10K/yr
Top 12-24 month socks boys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months
ZAPLES$13.374.8★42,646 rev
Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey
Hstyle$6.944.5★5,145 rev
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months
ZAPLES$14.734.8★42,646 rev
Infinno Baby Non Slip Ankle Socks 9 Pairs - Toddler Socks with Grips for Infants Kids Boys and Girls
Infinno$9.654.8★1,066 rev
JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months
JAKIDAR$10.554.7★7,415 rev
Newest
by launch date
Bearbay Toddler Non Slip Cotton Crew Socks with Anti-slip Dots for Infant Baby Boys Girls 9 Pairs Plain Blue
Bearbay$9.28387 rev
EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$11.70457 rev
EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$10.12457 rev
Simply Kids Baby Socks with Grips 12-18 Months Grippy Toddlers 12-24 2t Grippers 1-3 Years
Simply Kids$13.662,178 rev
Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey
Hstyle$6.945,145 rev
Trending
90-day click momentumEUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$10.124.7★
ANYANIME 6 Pairs Toddler Ruffle Socks for Girls Baby Grip Socks Non Slip Socks Cute Grippy Frilly
ANYANIME$9.024.7★
JAKIDAR 12 Pair Baby Toddler Socks Non-Slip Grip Cotton Ankle Socks for Boys Girls Non Skid Soles for Infants Kids Rainbow 12-24 Months
JAKIDAR$11.264.8★
EUFANCE Toddler Non Slip Grip Ankle Socks with Grippers Cute Seamless for Baby Boys Girls Infants Kids 6 Pairs
EUFANCE$11.704.7★
Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey
Hstyle$6.944.5★
What buyers say about 12-24 month socks boys
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Excellent product”
“Comfy for my son”
“Color is accurate”
“Great value”
“Soft socks”
“It is easy to wear”
“My granddaughter can walk well in them”
“durable material”
“Stretch is good”
What buyers complain about
“the socks are HUGE”
“They arent very thick”
“Poor Quality”
“At the top the elastic is a bit too tight”
“after washing they literally fall apart”
“It came with a hole”
“is allergic to almost all materials”
“after washing they literally fall apart”
“came used”
“These wont stay on his feet”
Top return reasons
Common questions
- Is 12-24 month socks boys profitable to sell on Amazon United States?
- The niche generates $79K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the 12-24 month socks boys niche?
- 18 brands and 25 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in 12-24 month socks boys?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.4%.
- When does demand for 12-24 month socks boys peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the 12-24 month socks boys niche?
- Listings span $6.94–$14.85; the average listing price is $11.41 (sweet spot $15–$100). The average incumbent carries 6,010 reviews — the moat a new listing must climb.