12-18 month boy clothes summer
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a small market ($41K/yr) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Good$6.94–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,525.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 150K searches
According to Flapen's Amazon United States niche tracking, 12-18 month boy clothes summer is a $41K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
12-18 month boy clothes summer market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.9%
- Avg brand age
- 34 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
71 falling
Sellers
78
Top-5 brand share
37%
Top 20: 73%
Top-5 click share
11%
Top 20: 32%
Open market
60%
- Simple Joys by Carter's14%
- LIOMENGZI9%
- Tsultryofs5%
- Kupretty5%
- Gerber4%
- Jecson4%
Demand
Weekly Amazon search volume, last 10 weeks — +16.2% search growth over the last 90 days.Top 12-18 month boy clothes summer search terms
- 9-12 month boy clothes summer12K/yr
- boys 12-18 month summer clothes5K/yr
- 12 month boy summer clothes10K/yr
- 12 month summer boy clothes8K/yr
- 1 year old boy clothes summer7K/yr
- carters baby boy clothes 12-18 months7K/yr
- 1 year old boy outfit9K/yr
- carters 18 month boy clothes13K/yr
- summer clothes for 1 year old boy5K/yr
- ropa para bebe de 18 a 24 meses nio8K/yr
Top 12-18 month boy clothes summer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fufuriprefer Toddler Baby Boy Summer Clothes Short Sleeve Embroidery Baseball T-shirt & Plaid Shorts Set 2 Piece Outfit (Beige 12-18 Months)
Fufuriprefer$14.474.5★183 rev
Kupretty Baby Boy Clothes Toddler Summer Outfit Fishing T-Shirt Tees Shirt + Shorts 6 12 18 24 Months 2T 3T Clothing Set (Fish Shorts Set Blue 12-18 Months)
Kupretty$13.844.7★636 rev
Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months
Simple Joys by Carter's$24.764.8★18,852 rev
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★134 rev
Yvowming Toddler Baby Boy Clothes Kids Summer Truck Print T Shirt Short Set with Pockets 0-4T (Apricot and Green 12-18 Months)
Yvowming$13.834.8★248 rev
Newest
by launch dateSimple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months
Simple Joys by Carter's$24.7618,852 rev
Simple Joys by Carters Baby Boys 3-Pack Rompers Green Dinosaur/Navy Stripe/Yellow Stripe 12 Months
Simple Joys by Carter's$24.2318,852 rev
Simple Joys by Carters Baby and Toddler Boys 3-Piece Playwear Set
Simple Joys by Carter's$17.4219,227 rev
Simple Joys by Carters Baby Boys 3-Pack Snap-up Rompers Pants Alligators/stripe/Diggers 12 Months
Simple Joys by Carter's$20.1221,726 rev
Twosya Baby Boys Summer Clothes Toddler Boys Button-down Shirt Tops + Shorts Outfit 2PCS 6 Months-7 Years
Twosya$12.7982 rev
Trending
90-day click momentumSimple Joys by Carters Baby Boys 3-Pack Snap-up Rompers Pants Alligators/stripe/Diggers 12 Months
Simple Joys by Carter's$20.124.8★
Twosya Baby Boys Summer Clothes Toddler Boys Button-down Shirt Tops + Shorts Outfit 2PCS 6 Months-7 Years
Twosya$12.794.6★
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★
Kupretty Toddler Baby Boy Clothes Summer Baseball Outfits Waffle Knit Play Ball Embroidery Crewneck T-shirt + Shorts Set (Blue-baseball 12-18 Months)
Kupretty$15.724.6★
Tsultryofs Toddler Baby Boy Summer Clothes Letter Graphic Print Short Sleeve T-Shirt Tops and Shorts 6 12 18 24M 2 3T Set (Daddy Mommy Khaki 12-18 Months)
Tsultryofs$14.244.7★
What buyers say about 12-18 month boy clothes summer
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Great price for quality set”
“So soft”
“Really Comfortable Shoes”
“Good Value”
“Very soft material”
“The colors are pretty”
“It is easy to wear”
“Good durable material”
“As described”
What buyers complain about
“it is tight”
“The material is a little cheap”
“the product itself is not made well”
“Deceiving”
“It came with a hole”
“smelly and wrong size”
“Item was thicker than expected”
“They arent going to last much longer”
“They give my baby blisters”
“wish it was abit more soft to the touch”
Top return reasons
Common questions
- Is 12-18 month boy clothes summer profitable to sell on Amazon United States?
- The niche generates $41K/yr across 227 tracked products. 51 of 113 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 12-18 month boy clothes summer niche?
- 71 brands and 78 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in 12-18 month boy clothes summer?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.6%.
- What does it cost to enter the 12-18 month boy clothes summer niche?
- Listings span $6.94–$38.42; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 6,526 reviews — the moat a new listing must climb.