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12-18 Month Boy Clothes Summer

Maybe

The top 5 products take only 11% of clicks. But shoppers spend an estimated $41K a year here, so 12-18 Month Boy Clothes Summer is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$41K/yr150K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
11%top-5 click share · 71 brands · 78 sellers

Flapen Score

12-18 Month Boy Clothes Summer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 12-18 Month Boy Clothes Summer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12-18 Month Boy Clothes Summer market on Amazon at a glance

Shoppers on Amazon United States searched for 12-18 Month Boy Clothes Summer 150K times last year and spent an estimated $41K. The top 5 brands take 37% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
1.6%
Market size, estimated
$41Ka year
Top search term
9-12 month boy clothes summer12K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $6.94 to $38.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.21 that is $0 to $2K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$6.94–$38.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #144 within Baby Boys. It carries 6,526 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#144in Baby Boys
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
6,526per listing
Listings tracked
227

04 · Newcomers

51 of last year's 113 launches cleared the first-year sales bar.

113 products launched here in the last 12 months. 51 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
113
Successful launches
51Amazon's first-year sales bar
Average brand age
34 months

Products

Top 12-18 Month Boy Clothes Summer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

78

Top-5 brand share

37%

Top 20: 73%

Top-5 click share

11%

Top 20: 32%

Open market

60%

  • Brand 114%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

12-18 Month Boy Clothes Summer search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top 12-18 Month Boy Clothes Summer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9-12 month boy clothes summer12K/yr
  • boys 12-18 month summer clothes5K/yr
  • 12 month boy summer clothes10K/yr
  • 12 month summer boy clothes8K/yr
  • 1 year old boy clothes summer7K/yr
  • carters baby boy clothes 12-18 months7K/yr
  • 1 year old boy outfit9K/yr
  • carters 18 month boy clothes13K/yr
  • summer clothes for 1 year old boy5K/yr
  • ropa para bebe de 18 a 24 meses nio8K/yr

Reviews and returns

What reviews say buyers love and hate about 12-18 Month Boy Clothes Summer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
2.6%of orders come back
“it is tight”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12-18 Month Boy Clothes Summer questions

Answered from the same tracked data.