Skip to content

1111 Necklace

brand-locked demand (top 5 brands take 100% of clicks) — 1111 Necklace doesn't clear our bar today.

Flapen Score

28
Skip it

Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45

Market size 5Growth 35Conversion 15Competition 10Returns 43Price range 10Avg price 59Brand share 0Review moat 97Quality gap 62
This niche Category average · 16,930 niches

Is 1111 Necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1111 Necklace is a $21K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

1111 Necklace: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.8% over the last 90 days and 1.2% of searches end in a purchase.

$21K

revenue / yr

Units sold / yr3K
Search volume / yr+7.8%131K
Conversion rate1.2%
Avg price$13.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 6
Top-5 product click share88%
Open market0%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews67

Top 1111 Necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$9K$12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Generic76%
  • munone11%
  • Sunique5%
  • HIJONES5%
  • Tavuala3%
  • Open — no brand owns it (0%)

1111 Necklace demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR1.2%Products8Brands5Top 5 Brands100%OOS Rate1.1%Rating4.4★Reviews67Avg BSR#7,144
5K3KBlack Friday '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top 1111 Necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11 11 necklace39K/yr
  • 1111 necklace26K/yr
  • 11:1124K/yr
  • 111117K/yr
  • 11 11 jewelry11K/yr
  • 11 118K/yr
  • 11:11 necklace6K/yr

What reviews say buyers love and hate about 1111 Necklace

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall30%

Good quality

Chain/Key Quality20%

Favorite necklace

Gifting Purpose20%

Gift was loved

Weight Light10%

Lightweight and no tarnish as of yet

Size-Overall10%

Perfect size alone or layering

What buyers complain about

100% of reviews
Color50%

COLOR CHANGES CHEAP QUALITY

Chain/Key Quality50%

the chain in cheap

1111 Necklace return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Advertised Vs Actual Product
10%
3Quality-Overall
9%
4Color
9%
5Metal Authenticity
6%

Common 1111 Necklace questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1111 Necklace 28/100 on Amazon United States — Skip it. The niche generates $21K/yr across 8 tracked products. Search demand moved +7.8% over the last 90 days.
1111 Necklace buyers on Amazon United States complain most about Color, Chain/Key Quality, the themes mined from the niche's reviews. Its return rate is 3.5%.