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1111 Necklace

Fail

The top 5 brands take 100% of clicks, so 1111 Necklace is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$21K/yr131K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
88%top-5 click share · 5 brands · 6 sellers

Flapen Score

1111 Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1111 Necklace is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1111 Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for 1111 Necklace 131K times last year and spent an estimated $21K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
1.2%
Market size, estimated
$21Ka year
Peak month
December1.7× the quietest month
Top search term
11 11 necklace39K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $8.99 to $15.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.08 that is $1K to $3K a year per listing.

Average price
$13.08under the $15 to $100 sweet spot
Price range
$8.99–$15.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #7,144 within Pendant Necklaces. It carries 67 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#7,144in Pendant Necklaces
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
67per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 1111 Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 211%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

1111 Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top 1111 Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11 11 necklace39K/yr
  • 1111 necklace26K/yr
  • 11:1124K/yr
  • 111117K/yr
  • 11 11 jewelry11K/yr
  • 11 118K/yr
  • 11:11 necklace6K/yr

Reviews and returns

What reviews say buyers love and hate about 1111 Necklace

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Color”
3.5%of orders come back
“COLOR CHANGES CHEAP QUALITY”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 1111 Necklace questions

Answered from the same tracked data.