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100 Year Old Costume for Boys

Fail

Demand is soft, at -98.1% this quarter, so 100 Year Old Costume for Boys is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$45K/yr218K searches / yr
90-day growth
-98.1%search demand this quarter
Competition
65%top-5 click share · 12 brands · 14 sellers

Flapen Score

100 Year Old Costume for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 100 Year Old Costume for Boys is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100 Year Old Costume for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for 100 Year Old Costume for Boys 218K times last year and spent an estimated $45K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-98.1%
Conversion, latest week
1.0%
Market size, estimated
$45Ka year
Peak month
February319.1× the quietest month
Top search term
old person costume kids23K searches a year

02 · Price

A sale here is worth $21.26.

Listings sell for $21.26 on average, from $8.99 to $30.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.26 that is $0 to $2K a year per listing.

Average price
$21.26inside the $15 to $100 sweet spot
Price range
$8.99–$30.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,095 within Boys. It carries 245 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#1,095in Boys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
245per listing
Listings tracked
16

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top 100 Year Old Costume for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Brand 145%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

100 Year Old Costume for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 319.1×

Search terms

Top 100 Year Old Costume for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old person costume kids23K/yr
  • old people costume for kids18K/yr
  • 100 day of school costume for boys13K/yr
  • 100 year old costume25K/yr
  • 100 year old costume for kids48K/yr
  • 100 days of school boys21K/yr
  • kids 100 days of school costume for boys10K/yr
  • 100 days of school boy9K/yr
  • 100 days of school costume boys26K/yr
  • 100 year old costume for boys16K/yr

Reviews and returns

What reviews say buyers love and hate about 100 Year Old Costume for Boys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
10.3%of orders come back
“The hat fit is a smidge small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 100 Year Old Costume for Boys questions

Answered from the same tracked data.