Skip to content

100% Cotton Long Johns

Fail

Shoppers spend an estimated $0 a year here, so 100% Cotton Long Johns is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$0/yr78K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
32%top-5 click share · 20 brands · 35 sellers

Flapen Score

100% Cotton Long Johns against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 100% Cotton Long Johns is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100% Cotton Long Johns market on Amazon at a glance

Shoppers on Amazon United States searched for 100% Cotton Long Johns 78K times last year and spent an estimated $0. The top 5 brands take 81% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
indera thermals for men28K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $10.96 to $59.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.

Average price
$19.53inside the $15 to $100 sweet spot
Price range
$10.96–$59.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #406 within Underwear. It carries 7,473 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
2.4%
Average rank
#406in Underwear
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
7,473per listing
Listings tracked
62

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top 100% Cotton Long Johns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

16%

  • Brand 151%
  • Brand 214%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (14 brands, 16%)

Demand

100% Cotton Long Johns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 10.6× · 7 of 12 months tracked

Search terms

Top 100% Cotton Long Johns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indera thermals for men28K/yr
  • cotton thermal5K/yr
  • 100% cotton long johns10K/yr
  • cotton long underwear4K/yr
  • indera4K/yr
  • cotton thermals7K/yr
  • long johns cotton4K/yr
  • indera thermals4K/yr
  • organic cotton thermals for men4K/yr
  • mens cotton thermal set4K/yr

Reviews and returns

What reviews say buyers love and hate about 100% Cotton Long Johns

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
24%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Too tight”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 100% Cotton Long Johns questions

Answered from the same tracked data.