How competitive is the 100% Cotton Long Johns niche on Amazon United States?

20 brands and 35 sellers compete in 100% Cotton Long Johns on Amazon United States. The top 5 100% Cotton Long Johns products take 32% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the 100% Cotton Long Johns niche?

100% Cotton Long Johns sells for $19.53 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.96–$59.85. The average incumbent carries 7,473 reviews — the moat a new listing must climb.

100% Cotton Long Johns

a small market ($0/yr) — 100% Cotton Long Johns doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45

This niche Category average · 16,930 niches

Is 100% Cotton Long Johns profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100% Cotton Long Johns is a $0/yr Amazon United States market (78K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 34/100.

100% Cotton Long Johns: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -80.3% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr2K

Search volume / yr-80.3%78K

Conversion rate0.0%

Avg price$19.53

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers20 · 35

Top-5 product click share32%

Open market19%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 62 products

Top 100% Cotton Long Johns products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Indera Mens Traditional Waffle Thermal Underwear Long Sleeve Shirt Natural 2X

Price: $13.07
Rating: 4.1/5
Reviews: 15,979
Age: 11y ago

WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L

Price: $27.82
Rating: 4.6/5
Reviews: 13,949
Age: 6y ago

Indera Heavyweight Cotton Waffle Long Johns Thermal Undershirt for Men

Price: $16.10
Rating: 4.2/5
Reviews: 4,252
Age: 18y ago

Place and Street Mens Cotton Thermal Underwear Set Shirt Pants Long Johns White

Price: $16.85
Rating: 4.6/5
Reviews: 12,385
Age: 7y ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Black Top Bottom Size M

Price: $23.77
Rating: 4.4/5
Reviews: 761
Age: 12mo ago

Newest

by launch date

Fruit of the Loom Mens Recycled Waffle Thermal Underwear Bottom Natural Medium

Price: $18.62
Rating: 4.6/5
Reviews: 24,409
Age: 9mo ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Black Top Bottom Size M

Price: $23.77
Rating: 4.4/5
Reviews: 761
Age: 12mo ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Grey Top Bottom Size S

Price: $22.99
Rating: 4.4/5
Reviews: 761
Age: 12mo ago

AMERICAN HEAVEN Mens Base Layer Long Pants | 100% Cotton Thermal Leggings | Multi Pack Colors

Price: $26.53
Rating: 4.3/5
Reviews: 73
Age: 2y ago

Goyoma Men Winter Fleece Lined 100% Cotton Thermal Long Johns Top Bottom Underwear Set (as1 alpha x_l regular regular Navy XL)

Price: $20.31
Rating: 4.0/5
Reviews: 354
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

16%

Indera51%
WEERTI14%
wirarpa8%
Lusomch5%
Amazon Essentials4%
Fruit of the Loom3%
Open — no brand owns it (14 brands, 16%)

100% Cotton Long Johns demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR0.0%Products62Brands20Top 5 Brands81%OOS Rate2.4%Rating4.4★Reviews7,473Avg BSR#406

Top 100% Cotton Long Johns search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

indera thermals for men28K/yr -81.3%1.0% conv.
cotton thermal5K/yr -69.9%0.3% conv.
100% cotton long johns10K/yr -86.1%0.0% conv.
cotton long underwear4K/yr -60.3%0.0% conv.
indera4K/yr -55.7%0.5% conv.
cotton thermals7K/yr -84.5%0.4% conv.
long johns cotton4K/yr -77.6%0.5% conv.
indera thermals4K/yr -81.7%0.0% conv.
organic cotton thermals for men4K/yr -90.8%0.0% conv.
mens cotton thermal set4K/yr -95.1%4.5% conv.

What reviews say buyers love and hate about 100% Cotton Long Johns

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Warmth25%

“Nice and Warm”

Size-Overall21%

“Fits to size”

Quality-Overall10%

“well made”

Comfort-Overall9%

“Comfortable to wear”

Value For Money7%

“Worth it”

What buyers complain about

61% of reviews

Size-Overall24%

“Too tight”

Stitch/Finish/Polish7%

“Unfortunately I had a seam rip almost immediately”

Material Quality6%

“Polyester Crap”

Quality-Overall5%

“Poor quality”

Durability4%

“Majorly ripped within 2 months”

100% Cotton Long Johns return rate & reasons

Why buyers send it back, as a share of all return requests.

6.5%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

54%

2Material Quality

3Waist Fit

4Length

5Chest Fit

Common 100% Cotton Long Johns questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100% Cotton Long Johns 34/100 on Amazon United States — Skip it. The niche generates $0/yr across 62 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -80.3% over the last 90 days.

100% Cotton Long Johns buyers on Amazon United States complain most about Size-Overall, Stitch/Finish/Polish, Material Quality, the themes mined from the niche's reviews. Its return rate is 6.5% — above our launch gate.