100% Cotton Long Johns
FailShoppers spend an estimated $0 a year here, so 100% Cotton Long Johns is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $0/yr78K searches / yr
- 90-day growth
- -80.3%search demand this quarter
- Competition
- 32%top-5 click share · 20 brands · 35 sellers
Flapen Score
100% Cotton Long Johns against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 100% Cotton Long Johns is stronger. Inside it, weaker.
Market
The 100% Cotton Long Johns market on Amazon at a glance
Shoppers on Amazon United States searched for 100% Cotton Long Johns 78K times last year and spent an estimated $0. The top 5 brands take 81% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -80.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- indera thermals for men28K searches a year
02 · Price
A sale here is worth $19.53.
Listings sell for $19.53 on average, from $10.96 to $59.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.
- Average price
- $19.53inside the $15 to $100 sweet spot
- Price range
- $10.96–$59.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #406 within Underwear. It carries 7,473 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 95%
- Out of stock, average day
- 2.4%
- Average rank
- #406in Underwear
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 7,473per listing
- Listings tracked
- 62
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 100% Cotton Long Johns products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Indera Mens Traditional Waffle Thermal Underwear Long Sleeve Shirt Natural 2X
- Price
- $13.07
- Rating
- 4.1/5
- Reviews
- 15,979
- Age
- 11y ago

WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L
- Price
- $27.82
- Rating
- 4.6/5
- Reviews
- 13,949
- Age
- 6y ago

Indera Heavyweight Cotton Waffle Long Johns Thermal Undershirt for Men
- Price
- $16.10
- Rating
- 4.2/5
- Reviews
- 4,252
- Age
- 18y ago

Place and Street Mens Cotton Thermal Underwear Set Shirt Pants Long Johns White
- Price
- $16.85
- Rating
- 4.6/5
- Reviews
- 12,385
- Age
- 7y ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Black Top Bottom Size M
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 12mo ago
Trending
estimated 90-day click momentum
Indera Mens Traditional Waffle Thermal Underwear Long Sleeve Shirt Heather Grey Large
- Price
- $13.14
- Rating
- 4.1/5
- Reviews
- 15,979
- Age
- 18y ago

Indera Mens Traditional Waffle Thermal Underwear Long Sleeve Shirt Natural 2X
- Price
- $13.07
- Rating
- 4.1/5
- Reviews
- 15,979
- Age
- 11y ago

WEERTI Thermal Underwear for Women Long Johns with Fleece Lined Base Layer Women Cold Weather Top Bottom-Black M
- Price
- $26.42
- Rating
- 4.5/5
- Reviews
- 12,952
- Age
- 6y ago

WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L
- Price
- $27.82
- Rating
- 4.6/5
- Reviews
- 13,949
- Age
- 6y ago

AMERICAN HEAVEN Mens Base Layer Long Pants | 100% Cotton Thermal Leggings | Multi Pack Colors
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 2y ago
Newest
by launch date
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Bottom Natural Medium
- Price
- $18.62
- Rating
- 4.6/5
- Reviews
- 24,409
- Age
- 9mo ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Black Top Bottom Size M
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 12mo ago

wirarpa Womens Cotton Thermal Underwear Set Long Johns Base Layer Pajama Set for Women Grey Top Bottom Size S
- Price
- $22.99
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 12mo ago

AMERICAN HEAVEN Mens Base Layer Long Pants | 100% Cotton Thermal Leggings | Multi Pack Colors
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 2y ago

Goyoma Men Winter Fleece Lined 100% Cotton Thermal Long Johns Top Bottom Underwear Set (as1 alpha x_l regular regular Navy XL)
- Price
- $20.31
- Rating
- 4.0/5
- Reviews
- 354
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
35
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 69%
Open market
16%
- Indera51%
- WEERTI14%
- wirarpa8%
- Lusomch5%
- Amazon Essentials4%
- Fruit of the Loom3%
- Open — no brand owns it (14 brands, 16%)
Demand
100% Cotton Long Johns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 10.6× · 7 of 12 months tracked
Search terms
Top 100% Cotton Long Johns search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- indera thermals for men28K/yr
- cotton thermal5K/yr
- 100% cotton long johns10K/yr
- cotton long underwear4K/yr
- indera4K/yr
- cotton thermals7K/yr
- long johns cotton4K/yr
- indera thermals4K/yr
- organic cotton thermals for men4K/yr
- mens cotton thermal set4K/yr
Reviews and returns
What reviews say buyers love and hate about 100% Cotton Long Johns
We read the reviews and the return reasons for every product selling here.
“Too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 100% Cotton Long Johns questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









