100% cashmere scarf
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$63.54avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good870.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.98–$144.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 60K searches
Growth
Bad-57.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 100% cashmere scarf is a $0/yr Amazon United States market (60K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
100% cashmere scarf market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $32K–$48K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #560
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 22.3%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
31
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
26%
Top 20: 70%
Open market
35%
- RYYOYY29%
- WASALUYA10%
- NUOHEMULE7%
- FURTALK7%
- Villand6%
- Velanio Cashmere6%
Demand
Weekly Amazon search volume, last 23 weeks — -57.0% search growth over the last 90 days.Top 100% cashmere scarf search terms
- 100% cashmere scarf17K/yr
- cashmere scarf women lightweight7K/yr
- lightweight cashmere scarf3K/yr
- 100 percent cashmere scarf4K/yr
- 100 cashmere scarf3K/yr
- 100% cashmere scarf women6K/yr
- cashmere neck scarf4K/yr
- cashmere scarfs3K/yr
- luxury cashmere scarf3K/yr
- cashmere scarf clearance3K/yr
Top 100% cashmere scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$59.024.6★365 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$120.274.6★106 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★5 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$68.404.2★133 rev
Newest
by launch date
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$93.5511 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.325 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$82.1830 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.8630 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.35436 rev
Trending
90-day click momentumWASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$93.554.3★
LaniLani 100% Pure Cashmere Scarf 71 x 12 Long Luxurious Winter Gift For Women and Men (Christmas Red)
LaniLani$93.690.0★
RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 Camel2
RYYOYY$118.194.6★
What buyers say about 100% cashmere scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“Excellent quality”
“keeps me warm”
“The color is vibrant”
“Great size”
“Beautiful feel and lightweight”
“Great price too”
“Soft material”
“feels very comfortable”
“Great gift”
What buyers complain about
“The color is dull”
“Cheaply made”
“WAY TOO THIN”
“its a lot bigger than I expected it to be”
“Shedding a lot of lint”
“Low quality fabric”
“Looks and feels expensive”
“Edges curl under”
“Did have a very faint smell”
“if def doesnt make you any warmer”
Top return reasons
Common questions
- Is 100% cashmere scarf profitable to sell on Amazon United States?
- The niche generates $0/yr across 53 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the 100% cashmere scarf niche?
- 24 brands and 31 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in 100% cashmere scarf?
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- What does it cost to enter the 100% cashmere scarf niche?
- Listings span $6.98–$144.05; the average listing price is $63.54 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.