1 Year Old Clothes
FailShoppers spend an estimated $42K a year here, so 1 Year Old Clothes is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $42K/yr254K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 14%top-5 click share · 75 brands · 88 sellers
Flapen Score
1 Year Old Clothes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1 Year Old Clothes is stronger. Inside it, weaker.
Market
The 1 Year Old Clothes market on Amazon at a glance
Shoppers on Amazon United States searched for 1 Year Old Clothes 254K times last year and spent an estimated $42K. The top 5 brands take 37% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $42Ka year
- Top search term
- 24 months girls clothes summer17K searches a year
02 · Price
A sale here is worth $16.06.
Listings sell for $16.06 on average, from $6.94 to $36.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.06 that is $0 to $2K a year per listing.
- Average price
- $16.06inside the $15 to $100 sweet spot
- Price range
- $6.94–$36.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #110 within Baby Girls. It carries 5,946 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #110in Baby Girls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 5,946per listing
- Listings tracked
- 215
04 · Newcomers
41 of last year's 87 launches cleared the first-year sales bar.
87 products launched here in the last 12 months. 41 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 87
- Successful launches
- 41Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top 1 Year Old Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
75 falling
Sellers
88
Top-5 brand share
37%
Top 20: 71%
Top-5 click share
14%
Top 20: 32%
Open market
60%
- Brand 114%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
1 Year Old Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 3.7× · 7 of 12 months tracked
Search terms
Top 1 Year Old Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 24 months girls clothes summer17K/yr
- 1 year old clothes19K/yr
- 18-24 month girl clothes summer8K/yr
- 18 month girl clothes summer8K/yr
- 12-18 month girl clothes fall34K/yr
- 18 months girl clothes fall24K/yr
- 12-18 month summer girl clothes7K/yr
- 24 month clothes11K/yr
- baby clothes 12-18 months6K/yr
- baby girl clothes 18-24 months clearance sale girls summer7K/yr
Reviews and returns
What reviews say buyers love and hate about 1 Year Old Clothes
We read the reviews and the return reasons for every product selling here.
“Too small in the arms”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 1 Year Old Clothes questions
Answered from the same tracked data.









