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1/4 zip pullover mens

Skip it

Soft demand (-47.2% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 1Conversion 5Competition 81Returns 10Price range 93Avg price 95Brand share 62Review moat 46Quality gap 40

Avg price

Incredible$27.87

avg listing price — sweet spot $15–$100

Price range

Great$13.83–$62.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,936.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$146K

$146K/yr · 1.2M searches

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 1/4 zip pullover mens is a $146K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

1/4 zip pullover mens market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$167K–$223K
units × avg price
Conversion rate
0.4%
Avg BSR
#248
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
5.3%
Avg brand age
36 months
Avg seller age
138 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

60

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

34%

Top 20: 64%

Open market

28%

  • Amazon Essentials22%
  • Obla19%
  • TACVASEN13%
  • M MAELREG9%
  • COOFANDY5%
  • Boladeci4%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -47.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Top 1/4 zip pullover mens search terms

  • golf quarter zip men121K/yr
  • golf pullovers for men112K/yr
  • black quarter zip men103K/yr
  • 3/4 zip pullover mens128K/yr
  • golf pullover46K/yr
  • quarter zip sweatshirt60K/yr
  • mens golf quarter zip40K/yr
  • black quarter zip48K/yr
  • 1/4 zip63K/yr
  • mens golf pullover43K/yr
All search terms

Top 1/4 zip pullover mens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 1/4 zip pullover mens

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Sizing is accurate”

Quality-Overall17%

“The product quality exceeded expectations — well-made”

Value For Money8%

“Good deal”

Comfort-Overall6%

“Very comfortable”

Material Quality5%

“the fabric feels more like workout material than a sweatshirt”

Color4%

“The color is nice”

Weight Light4%

“Comfortable lightweight shirt”

Warmth3%

“The fabric is soft, comfortable, and a perfect thickness for cooler weather”

Advertised Vs Actual Product3%

“Better than expected”

Suitability Hot Weather2%

“Great for cooler Arizona weather”

What buyers complain about

Size-Overall18%

“I can't vouch for the fit”

Material Quality7%

“Cheap material”

Quality-Overall7%

“Not well made”

Weight Heavy5%

“Too heavy for spring”

Sleeve Fit5%

“Sleeves run long”

Value For Money4%

“found a cheaper one”

Pilling/Linting4%

“It became very Pilly after 4 or 5 wearings”

Smell3%

“I wanted to point out that this came with a chemical smell out of the package”

Neck Fit3%

“My only complaint is the neck: its too loose”

Stitch/Finish/Polish3%

“The stitching just gave out”

Top return reasons

Size-Overall49%
Material Quality7%
Length7%
Sleeve Fit6%
Chest Fit5%
Waist Fit3%
Color3%
Thin3%
Advertised Vs Actual Product2%
Shoulder Fit2%

Common questions

Is 1/4 zip pullover mens profitable to sell on Amazon United States?
The niche generates $146K/yr across 69 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -47.2%. Flapen's verdict: Skip it (40/100).
How competitive is the 1/4 zip pullover mens niche?
28 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 1/4 zip pullover mens?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.3% — above our launch gate.
When does demand for 1/4 zip pullover mens peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 12.2× the quietest.
What does it cost to enter the 1/4 zip pullover mens niche?
Listings span $13.83–$62.69; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.