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1/4 Zip Pullover Mens

Fail

Demand is soft, at -47.2% this quarter, so 1/4 Zip Pullover Mens is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$146K/yr1.2M searches / yr
90-day growth
-47.2%search demand this quarter
Competition
34%top-5 click share · 28 brands · 60 sellers

Flapen Score

1/4 Zip Pullover Mens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, 1/4 Zip Pullover Mens is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1/4 Zip Pullover Mens market on Amazon at a glance

Shoppers on Amazon United States searched for 1/4 Zip Pullover Mens 1.2M times last year and spent an estimated $146K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
0.4%
Market size, estimated
$146Ka year
Peak month
December12.2× the quietest month
Top search term
golf quarter zip men121K searches a year

02 · Price

A sale here is worth $27.87.

Listings sell for $27.87 on average, from $13.83 to $62.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.87 that is $0 to $3K a year per listing.

Average price
$27.87inside the $15 to $100 sweet spot
Price range
$13.83–$62.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #248 within Active Sweatshirts. It carries 1,937 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#248in Active Sweatshirts
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,937per listing
Listings tracked
69

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top 1/4 Zip Pullover Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

60

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

34%

Top 20: 64%

Open market

28%

  • Brand 122%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

1/4 Zip Pullover Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top 1/4 Zip Pullover Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf quarter zip men121K/yr
  • golf pullovers for men112K/yr
  • black quarter zip men103K/yr
  • 3/4 zip pullover mens128K/yr
  • golf pullover46K/yr
  • quarter zip sweatshirt60K/yr
  • mens golf quarter zip40K/yr
  • black quarter zip48K/yr
  • 1/4 zip63K/yr
  • mens golf pullover43K/yr

Reviews and returns

What reviews say buyers love and hate about 1/4 Zip Pullover Mens

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
9.3%of orders come back
“I can't vouch for the fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 1/4 Zip Pullover Mens questions

Answered from the same tracked data.