1/2 Birthday Boy

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

2.4%

Market size, estimated

$584Ka year

Peak month

May2.5× the quietest month

Top search term

1/2 birthday boy335K searches a year

Listings sell for $15.20 on average, from $5.88 to $27.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $15.20 that is $4K to $8K a year per listing.

Average price

$15.20inside the $15 to $100 sweet spot

Price range

$5.88–$27.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

7.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #517 within Baby Boys. It carries 113 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#517in Baby Boys

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

113per listing

Listings tracked

56

31 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

13Amazon's first-year sales bar

Average brand age

29 months