20 Volume Developer

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+12.4%

Conversion, latest week

11.0%

Market size, estimated

$1.1Ma year

Peak month

August1.3× the quietest month

Top search term

20 volume developer236K searches a year

Listings sell for $9.47 on average, from $2.95 to $19.66. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $9.47 that is $47K to $57K a year per listing.

Average price

$9.47under the $15 to $100 sweet spot

Price range

$2.95–$19.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$47K–$57K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Hair Coloring Products. It carries 7,766 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#46in Hair Coloring Products

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,766per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months