2 in 1 Shampoo and Conditioner
MaybeAn estimated 0.3% of orders come back. But the products selling today already average 4.6★, so 2 in 1 Shampoo and Conditioner is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $965K/yr727K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 48%top-5 click share · 12 brands · 167 sellers
Flapen Score
2 in 1 Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, 2 in 1 Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The 2 in 1 Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for 2 in 1 Shampoo and Conditioner 727K times last year and spent an estimated $965K. The top 5 brands take 84% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $965K a year.
- Searches, last 12 months
- 727K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $965Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- 2 in 1 shampoo and conditioner181K searches a year
02 · Price
A sale here is worth $14.40.
Listings sell for $14.40 on average, from $4.03 to $25.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.40 that is $22K to $29K a year per listing.
- Average price
- $14.40under the $15 to $100 sweet spot
- Price range
- $4.03–$25.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #142 within 2-in-1 Shampoo & Conditioner. It carries 3,958 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #142in 2-in-1 Shampoo & Conditioner
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,958per listing
- Listings tracked
- 34
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top 2 in 1 Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Native Stengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain 16.5 fl Oz.
- Price
- $9.17
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 4mo ago
Pantene 2-in-1 Shampoo & Conditioner Classic Clean - Pro-V Nutrients for Dry Color-Treated Hair Healthy Looking Hair Every Wash Antioxidant-Rich 27.7 Oz Each 2-Pack + Rescue Shot (0.5 Oz)
- Price
- $19.95
- Rating
- 4.7/5
- Reviews
- 4,801
- Age
- 4y ago
Herbal Essences Hello hydration 2in1 shampoo conditioner 29.2 Fl Oz
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 12,192
- Age
- 6y ago
Pantene 2-in-1 Shampoo & Conditioner Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72-Hour Hydration & Softness 27.7 Oz Each 2-Pack + Rescue Shot (0.5 Oz)
- Price
- $20.30
- Rating
- 4.7/5
- Reviews
- 4,801
- Age
- 4y ago
Pantene Sh 2n1 Classic Cl Size 12.6z Pantene 2 In 1 Classic Clean 12.6oz
- Price
- $11.57
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 14y ago
Trending
estimated 90-day click momentum
Native Full & Thick 2-in-1 Shampoo & Conditioner Sea Salt & Cedar 36 fl Oz.
- Price
- $19.45
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 4mo ago
Native Stengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain 16.5 fl Oz.
- Price
- $9.17
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 4mo ago
Native | Limited Edition | Blueberry Cobbler |2-in-1 Shampoo and Conditioner| 16.5 oz
- Price
- $6.96
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 4mo ago
Suave Micellar Infusion 2-in-1 Purifying Shampoo + Conditioner Gently Cleanses & Conditions for Manageable Hair Daily Use for All Hair Types 28 FL OZ Pump 4 Count
- Price
- $19.16
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 2y ago
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 7mo ago
Newest
by launch dateNative Stengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain 16.5 fl Oz.
- Price
- $9.17
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 4mo ago
Native | Limited Edition | Blueberry Cobbler |2-in-1 Shampoo and Conditioner| 16.5 oz
- Price
- $6.96
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 4mo ago
Native Full & Thick 2-in-1 Shampoo & Conditioner Sea Salt & Cedar 36 fl Oz.
- Price
- $19.45
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 4mo ago
Native Sea Salt & Cedar 2N1 Shampoo & Conditioner Set 16.5 fl oz
- Price
- $21.72
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 5mo ago
Native Cashmere & Rain 2N1 Shampoo & Conditioner Set 16.5 fl oz
- Price
- $18.79
- Rating
- 4.8/5
- Reviews
- 227
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
167
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 87%
Open market
12%
- Pantene36%
- Native30%
- Herbal Essences10%
- DOVE MEN + CARE5%
- Suave5%
- Head & Shoulders4%
- Open — no brand owns it (6 brands, 12%)
Demand
2 in 1 Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top 2 in 1 Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2 in 1 shampoo and conditioner181K/yr
- shampoo and conditioner 2 in 191K/yr
- pantene 2 in 1 shampoo and conditioner45K/yr
- shampoo and conditioner in one49K/yr
- native shampoo and conditioner 2 in 142K/yr
- native 2 in 1 shampoo and conditioner36K/yr
- pantene 2 in 144K/yr
- suave 2 in 1 shampoo and conditioner22K/yr
- pantene shampoo and conditioner 2 in 147K/yr
- shampoo 2 in 124K/yr
Reviews and returns
What reviews say buyers love and hate about 2 in 1 Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Unpleasant Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2 in 1 Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data