12 Days of Beauty Advent Calendar
a small market ($0/yr) — 12 Days of Beauty Advent Calendar doesn't clear our bar today.
Flapen Score
Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48
Is 12 Days of Beauty Advent Calendar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12 Days of Beauty Advent Calendar is a $0/yr Amazon United States market (346K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 29/100.
12 Days of Beauty Advent Calendar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -59.6% over the last 90 days and 0.0% of searches end in a purchase.
$0
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 10 products
Top 12 Days of Beauty Advent Calendar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 9mo ago
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $94.58
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago
Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
- Price
- $55.01
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 11mo ago
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
- Price
- $27.43
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago
Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry 14k Gold-Plated Rose Quartz
- Price
- $43.53
- Rating
- 4.6/5
- Reviews
- 23,861
- Age
- 11y ago
Trending
90-day click momentum
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago
HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas
- Price
- $18.73
- Rating
- 4.0/5
- Reviews
- 329
- Age
- 1y ago
Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry 14k Gold-Plated Rose Quartz
- Price
- $43.53
- Rating
- 4.6/5
- Reviews
- 23,861
- Age
- 11y ago
Invisibobble Beauty Advent Calendar 2023 I 24 Hair Accessories I Surprise for Women and Girls I Exclusive Elastics I Festive Calendar for Hair Care
- Price
- $21.03
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 2y ago
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago
Newest
by launch dateGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
- Price
- $97.97
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 8mo ago
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago
LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 9mo ago
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $94.58
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
51
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
10%
- L'Oreal Paris45%
- e.l.f.15%
- Ulta Beauty12%
- Revolution Beauty London9%
- Kendra Scott6%
- invisibobble4%
- Open — no brand owns it (3 brands, 10%)
12 Days of Beauty Advent Calendar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 12 Days of Beauty Advent Calendar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kendra scott advent calendar62K/yr
- loreal advent calendar15K/yr
- 12 days of beauty advent calendar41K/yr
- amazon beauty advent calendar74K/yr
- hair advent calendar10K/yr
- hair care advent calendar6K/yr
- loreal advent calendar 202517K/yr
- calendario de adviento loreal14K/yr
- calendario de adviento de loreal4K/yr
- loreal paris advent calendar4K/yr
What reviews say buyers love and hate about 12 Days of Beauty Advent Calendar
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good quality necklace”
“Worth it”
“Perfect for a gift”
“nice size”
“The color is so pretty”
What buyers complain about
77% of reviews“Cheap, dollar store quality”
“However overpriced”
“the chain broke”
“It got very dark in less than a month”
“it didnt even fit my 9yr old”
12 Days of Beauty Advent Calendar return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Days of Beauty Advent Calendar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
