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12 Days of Beauty Advent Calendar

Fail

Shoppers spend an estimated $0 a year here, so 12 Days of Beauty Advent Calendar is a Fail.

Flapen Score
29
29 / 100
Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48
Market size
$0/yr346K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
81%top-5 click share · 9 brands · 51 sellers

Flapen Score

12 Days of Beauty Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, 12 Days of Beauty Advent Calendar is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Days of Beauty Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Days of Beauty Advent Calendar 346K times last year and spent an estimated $0. The top 5 brands take 86% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
kendra scott advent calendar62K searches a year

02 · Price

A sale here is worth $64.59.

Listings sell for $64.59 on average, from $18.73 to $148.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $64.59 that is $6K to $16K a year per listing.

Average price
$64.59inside the $15 to $100 sweet spot
Price range
$18.73–$148.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #22,416 within Makeup Sets. It carries 2,638 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#22,416in Makeup Sets
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
2,638per listing
Listings tracked
10

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top 12 Days of Beauty Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

51

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 145%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

12 Days of Beauty Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 137.2× · 9 of 12 months tracked

Search terms

Top 12 Days of Beauty Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kendra scott advent calendar62K/yr
  • loreal advent calendar15K/yr
  • 12 days of beauty advent calendar41K/yr
  • amazon beauty advent calendar74K/yr
  • hair advent calendar10K/yr
  • hair care advent calendar6K/yr
  • loreal advent calendar 202517K/yr
  • calendario de adviento loreal14K/yr
  • calendario de adviento de loreal4K/yr
  • loreal paris advent calendar4K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Days of Beauty Advent Calendar

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Cheap, dollar store quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12 Days of Beauty Advent Calendar questions

Answered from the same tracked data.