Is 12 days of beauty advent calendar profitable to sell on Amazon United States?

The niche generates $0/yr across 10 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -59.6%. Flapen's verdict: Skip it (29/100).

How competitive is the 12 days of beauty advent calendar niche?

9 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in 12 days of beauty advent calendar?

Top complaints mined from reviews: Quality-Overall, Value For Money, Chain/Key Quality. The return rate is 2.7%.

What does it cost to enter the 12 days of beauty advent calendar niche?

Listings span $18.73–$148.51; the average listing price is $64.59 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.

12 days of beauty advent calendar

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Avg price

Great$64.59

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$18.73–$148.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay2,637.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 346K searches

Growth

Bad-59.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 12 days of beauty advent calendar is a $0/yr Amazon United States market (346K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 29/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

12 days of beauty advent calendar market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $129K–$161K; units × avg price
Conversion rate: 0.0%
Avg BSR: #22,416
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 10.6%
Avg brand age: 24 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

L'Oreal Paris45%
e.l.f.15%
Ulta Beauty12%
Revolution Beauty London9%
Kendra Scott6%
invisibobble4%
Open — no brand owns it (3 brands, 10%)

Demand

Weekly Amazon search volume, last 34 weeks — -59.6% search growth over the last 90 days.

Open Trend

Top 12 days of beauty advent calendar search terms

kendra scott advent calendar62K/yr -61.7%0.0% conv.
loreal advent calendar15K/yr -34.2%0.0% conv.
12 days of beauty advent calendar41K/yr -58.0%0.4% conv.
amazon beauty advent calendar74K/yr -64.5%0.0% conv.
hair advent calendar10K/yr -16.2%0.0% conv.
hair care advent calendar6K/yr +117.3%0.0% conv.
loreal advent calendar 202517K/yr -77.9%0.9% conv.
calendario de adviento loreal14K/yr -66.7%0.0% conv.
calendario de adviento de loreal4K/yr -35.8%0.0% conv.
loreal paris advent calendar4K/yr -14.3%0.0% conv.

All search terms

Top 12 days of beauty advent calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.514.6★105 rev

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.584.6★421 rev

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free

Revolution Beauty London$55.014.5★1,183 rev

Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar

Ulta Beauty$27.434.0★112 rev

Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry 14k Gold-Plated Rose Quartz

Kendra Scott$43.534.6★23,861 rev

Newest

by launch date

Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support

Glow Recipe$95.7210 rev

7mo ago

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.9762 rev

8mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.36222 rev

8mo ago

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.51105 rev

9mo ago

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.58421 rev

10mo ago

What buyers say about 12 days of beauty advent calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality necklace”

Value For Money16%

“Worth it”

Gifting Purpose11%

“Perfect for a gift”

Size-Overall8%

“nice size”

Color8%

“The color is so pretty”

Chain/Key Quality6%

“Beautiful stone and chain”

Advertised Vs Actual Product5%

“As expected”

Fun/Entertainment Experience4%

“So much fun for my daughter to open every day”

Collectibles3%

“These are collectibles”

Rusts/Corrodes1%

“I love it so much the length you can change it from very long to very short the quality is great it function well it hasnt rusted”

What buyers complain about

Quality-Overall22%

“Cheap, dollar store quality”

Value For Money11%

“However overpriced”

Chain/Key Quality10%

“the chain broke”

Color10%

“It got very dark in less than a month”

Size-Overall7%

“it didnt even fit my 9yr old”

Durability5%

“didn't last”

Gifting Purpose4%

“The person I gifted it to did not like it as a whole”

Precious Gemstone3%

“Stone did not look real”

Material Quality3%

“Product was as PLASTIC”

Smell3%

“Products smell old”

Top return reasons

Color35%

Size-Overall19%

Advertised Vs Actual Product9%

Chain/Key Quality9%

Neck Fit4%

Metal Authenticity4%

Value For Money4%

Quality-Overall4%

Defective Material/Parts3%

Product Condition2%

Common questions

Is 12 days of beauty advent calendar profitable to sell on Amazon United States?: The niche generates $0/yr across 10 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -59.6%. Flapen's verdict: Skip it (29/100).
How competitive is the 12 days of beauty advent calendar niche?: 9 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in 12 days of beauty advent calendar?: Top complaints mined from reviews: Quality-Overall, Value For Money, Chain/Key Quality. The return rate is 2.7%.
What does it cost to enter the 12 days of beauty advent calendar niche?: Listings span $18.73–$148.51; the average listing price is $64.59 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.