Is 100 gel nail polish set profitable to sell on Amazon United States?

The niche generates $50K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (32/100).

How competitive is the 100 gel nail polish set niche?

4 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 100 gel nail polish set?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Allergies. The return rate is 1.2%.

What does it cost to enter the 100 gel nail polish set niche?

Listings span $30.63–$65.65; the average listing price is $47.84 (sweet spot $15–$100). The average incumbent carries 10,637 reviews — the moat a new listing must climb.

100 gel nail polish set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$30.63–$65.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.84

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,637

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$50K

$50K/yr · 55K searches

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 100 gel nail polish set is a $50K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

100 gel nail polish set market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 1.9%
Avg BSR: #230
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 223 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

beetles Gel Polish78%
JODSONE15%
ROSALIND4%
VANREESA3%

Demand

Weekly Amazon search volume, last 19 weeks — -31.2% search growth over the last 90 days.

Open Trend

Top 100 gel nail polish set search terms

beetles 100 pcs gel nail polish kit13K/yr -23.3%1.7% conv.
gel nail polish 100 colors set8K/yr -25.3%0.7% conv.
beetles gel polish 100 colors8K/yr -13.9%1.5% conv.
100 gel nail polish set9K/yr -39.2%1.3% conv.
beetles gel polish kit 100 colors3K/yr -30.2%2.0% conv.
100 nail polish set4K/yr -42.2%0.6% conv.
beetles gel nail polish 100 colors set3K/yr -13.5%1.9% conv.
beetles gel polish 1002K/yr -39.0%1.2% conv.
beetles 100 gel polish3K/yr -68.7%1.5% conv.
beetles nail nook gel nail polish set3K/yr -71.4%6.0% conv.

All search terms

Top 100 gel nail polish set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure

beetles Gel Polish$62.824.4★7,020 rev

Beetles 110 PCS Gel Nail Polish Set 100 Colors Infinite Inspiration Gift Spree All Season Red Brown Green Black Gel Polish with 5Pcs Base Top Coat Soak Off UV for Manicure Lovers DIY at Home

beetles Gel Polish$46.784.4★22,863 rev

JODSONE 100 PCS (5 ml each) Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections Gifts for Manicure Lovers

JODSONE$30.634.4★3,480 rev

Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women

beetles Gel Polish$51.634.5★27,484 rev

Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art

beetles Gel Polish$65.654.4★22,863 rev

Newest

by launch date

JODSONE 100 PCS Gel Nail Polish Kit No Wipe Soak off Base Coat and Matte Glossy Top Coat Gel Polish Collections for Salon and Home DIY Use

JODSONE$35.7617 rev

9mo ago

Beetles Gel Nail Polish Set - Chroma Dreams 100 Colors Rainbow Gel Polish Collection with 5 Pcs Base & Top Coat Pink Blue Orange Purple Bright Pastel Shades Soak Off UV LED Nail Art Kit for Women

beetles Gel Polish$51.6327,484 rev

1y ago

Beetles Gel Nail Polish Set 119 PCS 100 Colors Summer Gel Polish Kit with Cat Eye Jelly Glitter & Pearl Nail Gel 5Pcs Base Top Coat Soak Off UV LED Gel Polish for Home Manicure Nail Art

beetles Gel Polish$65.6522,863 rev

1y ago

VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women

VANREESA$55.38250 rev

2y ago

Beetles Gel Nail Polish Set 119 PCS 100 Colors Gel Polish Kit with Base Glossy Matte Glitter Top Coat Nook Pearl Cat Eye White Red Pink Nude Colors Soak Off UV LED Home Manicure

beetles Gel Polish$62.827,020 rev

2y ago

What buyers say about 100 gel nail polish set

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“colors are very pretty”

Quality-Overall12%

“looks great laid out”

Value For Money12%

“Worth the money”

Ease Of Application3%

“Application is easy”

Gifting Purpose3%

“I gifted this to my daughter for Christmas”

Durability3%

“What really stands out is how durable”

Ease Of Use2%

“Absolutely love and easy to use”

Stitch/Finish/Polish2%

“Amazing colors and gel polish that really works”

Design-Overall2%

“looks great laid out”

Brightness/Shine/Glow1%

“Other than that the glitters are gorgeous”

What buyers complain about

Size-Overall26%

“the bottles were smaller than i anticipated”

Leak-Proof6%

“Spilled”

Allergies5%

“Allergic reaction sustained on my fingers”

Quality-Overall5%

“cheaply made”

Color4%

“Some colors aren't great”

Advertised Vs Actual Product3%

“Misleading”

Durability3%

“it will make it not last very long”

Adhesion/Stickiness2%

“The glue is terrible”

Paint Quality2%

“which was frustrating to deal with while painting swatches”

Ease Of Use2%

“hard to control”

Top return reasons

Size-Overall30%

Leak-Proof11%

Color10%

Advertised Vs Actual Product9%

Paint Quality6%

Functionality-Overall5%