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100 Gel Nail Polish Set

brand-locked demand (top 5 brands take 100% of clicks) — 100 Gel Nail Polish Set doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48

Market size 12Growth 9Conversion 24Competition 8Returns 90Price range 95Avg price 94Brand share 0Review moat 21Quality gap 58
This niche Category average · 10,978 niches

Is 100 Gel Nail Polish Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100 Gel Nail Polish Set is a $50K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

100 Gel Nail Polish Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 1.9% of searches end in a purchase.

$50K

revenue / yr

Units sold / yr1K
Search volume / yr-31.2%55K
Conversion rate1.9%
Avg price$47.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 5
Top-5 product click share90%
Open market0%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews10,637

Top 100 Gel Nail Polish Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • beetles Gel Polish78%
  • JODSONE15%
  • ROSALIND4%
  • VANREESA3%

100 Gel Nail Polish Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR1.9%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews10,637Avg BSR#230
900700Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top 100 Gel Nail Polish Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beetles 100 pcs gel nail polish kit13K/yr
  • gel nail polish 100 colors set8K/yr
  • beetles gel polish 100 colors8K/yr
  • 100 gel nail polish set9K/yr
  • beetles gel polish kit 100 colors3K/yr
  • 100 nail polish set4K/yr
  • beetles gel nail polish 100 colors set3K/yr
  • beetles gel polish 1002K/yr
  • beetles 100 gel polish3K/yr
  • beetles nail nook gel nail polish set3K/yr

What reviews say buyers love and hate about 100 Gel Nail Polish Set

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Color29%

colors are very pretty

Quality-Overall12%

looks great laid out

Value For Money12%

Worth the money

Ease Of Application3%

Application is easy

Gifting Purpose3%

I gifted this to my daughter for Christmas

What buyers complain about

60% of reviews
Size-Overall26%

the bottles were smaller than i anticipated

Leak-Proof6%

Spilled

Allergies5%

Allergic reaction sustained on my fingers

Quality-Overall5%

cheaply made

Color4%

Some colors aren't great

100 Gel Nail Polish Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Leak-Proof
11%
3Color
10%
4Advertised Vs Actual Product
9%
5Paint Quality
6%

Common 100 Gel Nail Polish Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100 Gel Nail Polish Set 32/100 on Amazon United States — Skip it. The niche generates $50K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.
100 Gel Nail Polish Set buyers on Amazon United States complain most about Size-Overall, Leak-Proof, Allergies, the themes mined from the niche's reviews. Its return rate is 1.2%.