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1 3/4 curling iron

Skip it

High returns (9.7%) — this niche doesn't clear our bar today.

Market size 29Growth 17Conversion 46Competition 20Returns 8Price range 95Avg price 95Brand share 37Review moat 25Quality gap 90

Avg price

Incredible$36.64

avg listing price — sweet spot $15–$100

Price range

Incredible$18.87–$60.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$125K

$125K/yr · 92K searches

Review moat

Bad4,405.85

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Returns

Bad9.7%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, 1 3/4 curling iron is a $125K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

1 3/4 curling iron market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$110K–$147K
units × avg price
Conversion rate
3.7%
Avg BSR
#49
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
7.7%
Avg brand age
46 months
Avg seller age
146 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

33

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • HOT TOOLS51%
  • WEEYUM11%
  • Conair11%
  • hahahope7%
  • IKV4%
  • Casavok4%
  • Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top 1 3/4 curling iron search terms

  • 2 barrel curling iron26K/yr
  • hot tools 2 inch curling iron22K/yr
  • hot tools curling iron 2 inch12K/yr
  • extra large barrel curling iron9K/yr
  • 3 inch barrel curling iron9K/yr
  • 2 inch curler4K/yr
  • thick hair curler4K/yr
  • 3 in curling iron4K/yr
  • hot tools curling iron 2 inch barrel2K/yr
All search terms

Top 1 3/4 curling iron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$19K30%$38K45%$56K60%$75K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about 1 3/4 curling iron

What buyers praise and complain about, mined from review topics.

What buyers love

Heating15%

“Heats well,”

Suitability Curly Hair13%

“Great curls”

Quality-Overall12%

“Excellent, high quality curler”

Ease Of Use7%

“Easy to use”

Hair Styling4%

“curls come out nice”

Value For Money4%

“worth the money”

Size-Overall4%

“Just the right size”

Suitability Wavy Hair4%

“Good for big wavy curls”

Efficiency3%

“It works well”

Advertised Vs Actual Product3%

“Exactly what I wanted”

What buyers complain about

Heating11%

“Gets hot”

Size-Overall9%

“just not the right fit for me right now”

Durability7%

“Didnt last”

Suitability Curly Hair6%

“Does not curl your hair”

Product Condition6%

“received used item”

Quality-Overall6%

“Not a good quality”

Suitability Short Hair5%

“This large barrel does not offer the same effect on shorter hair”

Functionality-Overall5%

“Would not turn on”

Hair Related5%

“That made it impossible for it to press my hair”

Ease Of Use4%

“Difficult to use”

Top return reasons

Size-Overall50%
Suitability Long Hair8%
Suitability Curly Hair7%
Suitability Short Hair5%
Functionality-Overall5%
Heating5%
Advertised Vs Actual Product4%
Product Condition3%
Weight Heavy2%
Value For Money2%

Common questions

Is 1 3/4 curling iron profitable to sell on Amazon United States?
The niche generates $125K/yr across 13 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (39/100).
How competitive is the 1 3/4 curling iron niche?
11 brands and 33 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in 1 3/4 curling iron?
Top complaints mined from reviews: Heating, Size-Overall, Durability. The return rate is 9.7% — above our launch gate.
When does demand for 1 3/4 curling iron peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the 1 3/4 curling iron niche?
Listings span $18.87–$60.04; the average listing price is $36.64 (sweet spot $15–$100). The average incumbent carries 4,406 reviews — the moat a new listing must climb.