How competitive is the 1 3/4 Curling Iron niche on Amazon United States?

11 brands and 33 sellers compete in 1 3/4 Curling Iron on Amazon United States. The top 5 1 3/4 Curling Iron products take 76% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in 1 3/4 Curling Iron?

1 3/4 Curling Iron buyers on Amazon United States complain most about Heating, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 9.7% — above our launch gate.

What does it cost to enter the 1 3/4 Curling Iron niche?

1 3/4 Curling Iron sells for $36.64 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $18.87–$60.04. The average incumbent carries 4,406 reviews — the moat a new listing must climb.

1 3/4 Curling Iron

high returns (9.7%) — 1 3/4 Curling Iron doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48

This niche Category average · 10,978 niches

Is 1 3/4 Curling Iron profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1 3/4 Curling Iron is a $125K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

1 3/4 Curling Iron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 3.7% of searches end in a purchase.

$125K

revenue / yr

Units sold / yr4K

Search volume / yr-16.4%92K

Conversion rate3.7%

Avg price$36.64

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 33

Top-5 product click share76%

Open market17%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 13 products

Top 1 3/4 Curling Iron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hot Tools 24K Gold Professional 2 Extended Barrel Curling Iron

Price: $60.04
Rating: 4.3/5
Reviews: 2,579
Age: 2y ago

Large Curling Iron 2 Inch Ceramic Long Barrel Hair Curling Wand Hair Styling Tool Dual Voltage LCD Display Black

Price: $28.67
Rating: 4.0/5
Reviews: 2,424
Age: 2y ago

Conair Double Ceramic 1 -Inch Curling Iron

Price: $18.87
Rating: 4.2/5
Reviews: 23,774
Age: 8y ago

Hot Tools 24K Gold Professional 1.5 Extended Barrel Curling Iron

Price: $50.30
Rating: 4.3/5
Reviews: 2,579
Age: 2y ago

2 Inch Curling Iron Extra Large Barrel for Long Hair Big Curling Wand Ceramic Tourmaline with LCD Display 10 Temps Dual Voltage

Price: $26.66
Rating: 4.1/5
Reviews: 3,262
Age: 3y ago

Newest

by launch date

Hahahope Professional 2 Inch Curling Iron with Clamp - Large Barrel Curling Wand for Long Hair Global Voltage 8 Adjustable Heat Settings Lightweight Design

Price: $37.85
Rating: 4.5/5
Reviews: 1,454
Age: 3mo ago

Hahahope Professional 2 Inch Curling Iron

Price: $38.22
Rating: 2.9/5
Reviews: 23
Age: 5mo ago

Farery 2 inch Curling Iron for Long Hair Lightweight Large Barrel Curling Iron 50mm Curling Wand Infused Argan Oil & Keratin for Bouncy Big Curls 9 Temps Digital Display & Lock Key Fast Heated

Price: $38.36
Rating: 4.2/5
Reviews: 46
Age: 5mo ago

Large Curling Iron 2 Inch Large Barrel Curling Iron for Long Hair Dual Voltage Curling Iron 110

Price: $36.19
Rating: 3.9/5
Reviews: 39
Age: 8mo ago

ORYNNE Titanium 2 Inch Curling IronExtra-Long Barrel for Long Hair Curling Iron 2 Inch with Dual PTC Heater 12 Heat Settings Big Barrel Curling Irons 60 Mins Auto-Off & Dual Voltage

Price: $47.96
Rating: 4.3/5
Reviews: 1,723
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

HOT TOOLS51%
WEEYUM11%
Conair11%
hahahope7%
IKV4%
Casavok4%
Open — no brand owns it (5 brands, 14%)

1 3/4 Curling Iron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR3.7%Products13Brands11Top 5 Brands83%OOS Rate7.7%Rating4.1★Reviews4,406Avg BSR#49

Peak months: Dec · busiest ÷ quietest = 1.8×

Top 1 3/4 Curling Iron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

2 barrel curling iron26K/yr -25.2%3.6% conv.
hot tools 2 inch curling iron22K/yr -12.1%5.3% conv.
hot tools curling iron 2 inch12K/yr -2.2%4.7% conv.
extra large barrel curling iron9K/yr -28.4%3.4% conv.
3 inch barrel curling iron9K/yr -10.4%2.4% conv.
2 inch curler4K/yr -8.3%2.2% conv.
thick hair curler4K/yr +1.0%1.8% conv.
3 in curling iron4K/yr -14.3%3.2% conv.
hot tools curling iron 2 inch barrel2K/yr -31.5%8.2% conv.

What reviews say buyers love and hate about 1 3/4 Curling Iron

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews

Heating15%

“Heats well,”

Suitability Curly Hair13%

“Great curls”

Quality-Overall12%

“Excellent, high quality curler”

Ease Of Use7%

“Easy to use”

Hair Styling4%

“curls come out nice”

What buyers complain about

64% of reviews

Heating11%

“Gets hot”

Size-Overall9%

“just not the right fit for me right now”

Durability7%

“Didnt last”

Suitability Curly Hair6%

“Does not curl your hair”

Product Condition6%

“received used item”

1 3/4 Curling Iron return rate & reasons

Why buyers send it back, as a share of all return requests.

9.7%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Suitability Long Hair

3Suitability Curly Hair

4Suitability Short Hair

5Functionality-Overall

Common 1 3/4 Curling Iron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1 3/4 Curling Iron 39/100 on Amazon United States — Skip it. The niche generates $125K/yr across 13 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.