Toy Box

Shoppers searched for this 14.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.2M a year.

Searches, last 12 months

14.1M

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

0.9%

Market size, estimated

$7.2Ma year

Peak month

December2.2× the quietest month

Top search term

toy organizer1.7M searches a year

Listings sell for $56.90 on average, from $17.15 to $148.51. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At $56.90 that is $71K to $85K a year per listing.

Average price

$56.90inside the $15 to $100 sweet spot

Price range

$17.15–$148.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,250–1,500

Revenue per listing a year

$71K–$85K

Returns

1.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #74 within Furniture. It carries 5,685 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

0.2%

Average rank

#74in Furniture

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,685per listing

Listings tracked

105

20 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

17Amazon's first-year sales bar

Average brand age

31 months