Sippy Cups
Sippy Cups shows a $6.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 2,472 Baby Products niches · +17 vs the category median of 44
Is Sippy Cups profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sippy Cups is a $6.4M/yr Amazon United States market (11.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 61/100.
Sippy Cups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.7% over the last 90 days and 4.4% of searches end in a purchase.
$6.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 99 products
Top Sippy Cups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Light Blue & Orange BPA Free Pack of 2
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 9,413
- Age
- 1y ago
NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup
- Price
- $13.32
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 1y ago
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
- Price
- $5.52
- Rating
- 4.4/5
- Reviews
- 14,879
- Age
- 3y ago
NUK Fun Grips Hard Spout Sippy Cup 10 oz. | Easy to Hold BPA Free Spill Proof Toddler Cup 4pk
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 7,189
- Age
- 4y ago
Munchkin Miracle 360 Sippy Cup for 6 Month Old Spill Proof Baby and Toddler Cups with Transition Handles 7 Ounce 2 Pack Blue/Green
- Price
- $10.52
- Rating
- 4.7/5
- Reviews
- 48,557
- Age
- 11y ago
Trending
90-day click momentum
NUK First Choice Large Learner Cup 2.0 10 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-Pack
- Price
- $13.11
- Rating
- 4.7/5
- Reviews
- 14,495
- Age
- 5mo ago
NUK Learner Cup 5oz Pack of 2 Sesame Street Elmo and Cookie Monster Soft Spout Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup
- Price
- $13.42
- Rating
- 4.8/5
- Reviews
- 12,947
- Age
- 1y ago
NUK Learner Cup 10 Oz Pack of 2 Pooh Bear Soft Spout Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup
- Price
- $13.95
- Rating
- 4.8/5
- Reviews
- 6,306
- Age
- 1y ago
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
- Price
- $12.87
- Rating
- 4.6/5
- Reviews
- 6,680
- Age
- 1y ago
Zak Designs Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Sweet Berry Lemon Zest)
- Price
- $16.49
- Rating
- 4.6/5
- Reviews
- 31,471
- Age
- 1y ago
Newest
by launch dateNUK First Choice Large Learner Cup 2.0 10 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-Pack
- Price
- $13.11
- Rating
- 4.7/5
- Reviews
- 14,495
- Age
- 5mo ago
Tommee Tippee Insulated 9oz Sporty Spout Toddler Water Bottle No Spill Sippy Cups for Toddlers 1-3 Two-Piece Valve Helps Stop Spills Yellow & Purple BPA Free Pack of 2
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 9,413
- Age
- 10mo ago
NUK Learner Cup 5oz Pack of 2 Sesame Street Elmo and Cookie Monster Soft Spout Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup
- Price
- $13.42
- Rating
- 4.8/5
- Reviews
- 12,947
- Age
- 1y ago
NUK Active Sippy Cup 10 oz 2 Pack Disneys Cars Lightning McQueen BPA-Free Spill-Proof Transition Cup
- Price
- $13.32
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 1y ago
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
- Price
- $12.87
- Rating
- 4.6/5
- Reviews
- 6,680
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
24 falling
Sellers
88
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
23%
Top 20: 56%
Open market
18%
- NUK38%
- Tommee Tippee12%
- Munchkin10%
- Dr. Brown's9%
- Nuby7%
- Zak Designs6%
- Open — no brand owns it (18 brands, 18%)
Sippy Cups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Sippy Cups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sippy cups for toddlers 1-31.7M/yr
- nuk sippy cup1.2M/yr
- sippy cups1.4M/yr
- toddler cups1.4M/yr
- sippy cup740K/yr
- munchkin sippy cup505K/yr
- toddler cup483K/yr
- sippy cup for 6 month old366K/yr
- straw cups for toddlers 1-3357K/yr
- toddler sippy cups348K/yr
What reviews say buyers love and hate about Sippy Cups
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Did not leak”
“easy to wash”
“Good quality mug”
“easy to hold”
“Super durable material that has held up nicely”
What buyers complain about
66% of reviews“Leaks a little”
“Difficult to clean”
“hard to hold”
“Breaks easily”
“Decreased quality”
Sippy Cups return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sippy Cups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
