Pull Ups
MaybeShoppers spend an estimated $10.6M a year here. But the top 5 brands take 98% of clicks, so Pull Ups is a Maybe.
- Flapen Score
- 60 / 100Top 4% of 2,472 Baby Products niches · +16 vs the category median of 4460
- Market size
- $10.6M/yr3.0M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 113 sellers
Flapen Score
Pull Ups against its category
The dotted line is the Baby Products average. Past it, Pull Ups is stronger. Inside it, weaker.
Market
The Pull Ups market on Amazon at a glance
Shoppers on Amazon United States searched for Pull Ups 3.0M times last year and spent an estimated $10.6M. The top 5 brands take 98% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.6M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $10.6Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- pull ups1.3M searches a year
02 · Price
A sale here is worth $33.27.
Listings sell for $33.27 on average, from $8.93 to $54.62. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $33.27 that is $266K to $333K a year per listing.
- Average price
- $33.27inside the $15 to $100 sweet spot
- Price range
- $8.93–$54.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $266K–$333K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Potty Training. It carries 25,609 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Potty Training
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 25,609per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pull Ups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T 124 Count Childrens Potty Underwear (Packaging May Vary)
- Price
- $42.99
- Rating
- 4.7/5
- Reviews
- 46,279
- Age
- 8y ago

Pull-Ups Boys Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 112 Count
- Price
- $41.96
- Rating
- 4.8/5
- Reviews
- 39,205
- Age
- 6y ago

Pull-Ups Girls Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 112 Count
- Price
- $42.53
- Rating
- 4.8/5
- Reviews
- 34,080
- Age
- 6y ago

Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)
- Price
- $43.75
- Rating
- 4.7/5
- Reviews
- 46,279
- Age
- 8y ago

Pull-Ups Boys Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 20 Count
- Price
- $9.42
- Rating
- 4.8/5
- Reviews
- 39,205
- Age
- 6y ago
Trending
estimated 90-day click momentum
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
- Price
- $23.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Pull-Ups Boys Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct
- Price
- $28.05
- Rating
- 4.7/5
- Reviews
- 788
- Age
- 4mo ago

Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct
- Price
- $28.55
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 1y ago

Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 56 Count Childrens Potty Underwear (Packaging May Vary)
- Price
- $27.74
- Rating
- 4.7/5
- Reviews
- 46,279
- Age
- 8y ago

Pull-Ups Boys Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 20 Count
- Price
- $9.42
- Rating
- 4.8/5
- Reviews
- 39,205
- Age
- 6y ago
Newest
by launch date
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
- Price
- $23.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Pull-Ups Boys Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct
- Price
- $28.05
- Rating
- 4.7/5
- Reviews
- 788
- Age
- 4mo ago

Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct
- Price
- $28.55
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 1y ago

Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack
- Price
- $14.72
- Rating
- 4.4/5
- Reviews
- 1,349
- Age
- 1y ago

Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 80 Count
- Price
- $42.96
- Rating
- 4.8/5
- Reviews
- 39,205
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
113
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 83%
Open market
1%
- Pull-Ups53%
- Pampers36%
- GoodNites6%
- Hello Bello3%
- YIKG1%
- Ninjamas1%
- Open — no brand owns it (1 brand, 1%)
Demand
Pull Ups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pull Ups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pull ups1.3M/yr
- pull ups 3t-4t668K/yr
- pullups182K/yr
- pullups 3t 4t116K/yr
- easy ups107K/yr
- pampers pull ups96K/yr
- huggies pull ups73K/yr
- pull up diapers61K/yr
- pampers easy ups54K/yr
- pampers pull ups 3t-4t49K/yr
Reviews and returns
What reviews say buyers love and hate about Pull Ups
We read the reviews and the return reasons for every product selling here.
“Leaks a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pull Ups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








