Is pull ups profitable to sell on Amazon United States?

The niche generates $10.6M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Launch it (60/100).

How competitive is the pull ups niche?

7 brands and 113 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in pull ups?

Top complaints mined from reviews: Leak-Proof, Smell, Allergies. The return rate is 0.7%.

When does demand for pull ups peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pull ups niche?

Listings span $8.93–$54.62; the average listing price is $33.27 (sweet spot $15–$100). The average incumbent carries 25,609 reviews — the moat a new listing must climb.

pull ups

Launch it

A $10.6M/yr market growing +7.3% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$10.6M

$10.6M/yr · 3.0M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.27

avg listing price — sweet spot $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.93–$54.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad25,608.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pull ups is a $10.6M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 60/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pull ups market data

Units sold / yr: 300K–400K; avg 8,000–10,000/product
Revenue / yr: $10.0M–$13.3M; units × avg price
Conversion rate: 10.5%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

113

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

Pull-Ups53%
Pampers36%
GoodNites6%
Hello Bello3%
YIKG1%
Ninjamas1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pull ups search terms

pull ups1.3M/yr +7.6%6.3% conv.
pull ups 3t-4t668K/yr +8.2%16.6% conv.
pullups182K/yr +8.3%6.2% conv.
pullups 3t 4t116K/yr +3.7%16.9% conv.
easy ups107K/yr -4.9%4.4% conv.
pampers pull ups96K/yr +15.6%3.1% conv.
huggies pull ups73K/yr +0.6%3.2% conv.
pull up diapers61K/yr +15.8%1.2% conv.
pampers easy ups54K/yr +11.1%2.7% conv.
pampers pull ups 3t-4t49K/yr +4.8%11.4% conv.

All search terms

Top pull ups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T 124 Count Childrens Potty Underwear (Packaging May Vary)

Pampers$42.994.7★46,279 rev

Pull-Ups Boys Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 112 Count

Pull-Ups$41.964.8★39,205 rev

Pull-Ups Girls Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 112 Count

Pull-Ups$42.534.8★34,080 rev

Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)

Pampers$43.754.7★46,279 rev

Pull-Ups Boys Potty Training Pants Size 3T-4T Training Underwear (32-40 lbs) 20 Count

Pull-Ups$9.424.8★39,205 rev

Newest

by launch date

Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)

YIKG$23.982 rev

3mo ago

Pull-Ups Boys Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct

Pull-Ups$28.05788 rev

4mo ago

Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 3T-4T (32-40 lbs) 54 Ct

Pull-Ups$28.55776 rev

1y ago

Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack

Hello Bello$14.721,349 rev

1y ago

Pull-Ups Boys Potty Training Pants Size 5T-6T Training Underwear (46-60 lbs) 80 Count

Pull-Ups$42.9639,205 rev

3y ago

What buyers say about pull ups

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof14%

“Don't leak”

Size-Overall10%

“They fit my little one way better than most brands”

Ease Of Use10%

“Easy to use”

Absorbency7%

“Very Absorbent”

Quality-Overall7%

“No complaints”

Comfort-Overall7%

“Comfortable and cute”

Soft Feel5%

“So soft”

Value For Money5%

“Definitely worth the purchase”

Design-Overall4%

“The design is cute”

Allergies3%

“No rashes or discomfort with this brand”

What buyers complain about

Leak-Proof21%

“Leaks a lot”

Smell13%

“Horrible scent”

Allergies11%

“Immediate rash”

Size-Overall8%

“Not the right size”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product3%

“False advertising”

Value For Money3%

“Probably due to them being more expensive”

Absorbency3%

“Isn't as absorbent as you think”

Adhesion/Stickiness2%

“Diaper not stick properly”

Color2%

“Do not like the new blue liner”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product5%

Leak-Proof4%

Value For Money4%

Age Suitability4%

Smell2%

Absorbency2%

Functionality-Overall1%

Quality-Overall1%

Comfort-Overall0%

Common questions

Is pull ups profitable to sell on Amazon United States?: The niche generates $10.6M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Launch it (60/100).
How competitive is the pull ups niche?: 7 brands and 113 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in pull ups?: Top complaints mined from reviews: Leak-Proof, Smell, Allergies. The return rate is 0.7%.
When does demand for pull ups peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pull ups niche?: Listings span $8.93–$54.62; the average listing price is $33.27 (sweet spot $15–$100). The average incumbent carries 25,609 reviews — the moat a new listing must climb.