Organic Baby Wipes

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.3M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

13.1%

Market size, estimated

$8.3Ma year

Peak month

July2.5× the quietest month

Top search term

honest wipes1.2M searches a year

Listings sell for $25.44 on average, from $3.78 to $47.22. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $25.44 that is $509K to $636K a year per listing.

Average price

$25.44inside the $15 to $100 sweet spot

Price range

$3.78–$47.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$509K–$636K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Diapering. It carries 25,442 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#108in Diapering

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

25,442per listing

Listings tracked

20

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

63 months