High Chair
MaybeShoppers spend an estimated $11.1M a year here. But buyers convert on only 1.0% of searches, so High Chair is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 2,472 Baby Products niches · +13 vs the category median of 4457
- Market size
- $11.1M/yr12.9M searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 23%top-5 click share · 49 brands · 76 sellers
Flapen Score
High Chair against its category
The dotted line is the Baby Products average. Past it, High Chair is stronger. Inside it, weaker.
Market
The High Chair market on Amazon at a glance
Shoppers on Amazon United States searched for High Chair 12.9M times last year and spent an estimated $11.1M. The top 5 brands take 41% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 12.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.
- Searches, last 12 months
- 12.9M
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $11.1Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- high chair5.7M searches a year
02 · Price
A sale here is worth $87.79.
Listings sell for $87.79 on average, from $27.56 to $287.41. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $87.79 that is $132K to $176K a year per listing.
- Average price
- $87.79inside the $15 to $100 sweet spot
- Price range
- $27.56–$287.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $132K–$176K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #49 within Highchairs & Booster Seats. It carries 3,360 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 71%
- Out of stock, average day
- 0.8%
- Average rank
- #49in Highchairs & Booster Seats
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,360per listing
- Listings tracked
- 89
04 · Newcomers
18 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top High Chair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Graco Slim Snacker High Chair Ultra Slim Fast-Folding Multiple Recline Positions Comfortable Feeding Whisk
- Price
- $89.59
- Rating
- 4.7/5
- Reviews
- 26,987
- Age
- 11y ago

Evenflo Eat and Grow 4-in-1 Convertible High Chair (Pop Star White)
- Price
- $63.03
- Rating
- 4.7/5
- Reviews
- 15,617
- Age
- 6y ago

Portable Baby Highchair for Months Infants and Toddlers with 5 Point Harness Convertible Comfortable Seat for Cozy Eating Table Sit Up High Chair and Seats for Sitting Up Back Booster Feeding Chairs
- Price
- $54.18
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 1y ago

Jeep Milestone 6-in-1 High Chair by Delta Children - High Chair Converts to Stool Booster Seat Toddler Chair Activity Table and Desk and Chair Sage Green
- Price
- $92.31
- Rating
- 4.7/5
- Reviews
- 732
- Age
- 2y ago

Cosco Kids Highchair for Baby Simple Foldable High Chair Convenient Lightweight and Compact Design Flower Garden
- Price
- $44.00
- Rating
- 4.6/5
- Reviews
- 27,144
- Age
- 10y ago
Trending
estimated 90-day click momentum
Cosco Kids Highchair for Baby Simple Foldable High Chair Convenient Lightweight and Compact Design Flower Garden
- Price
- $44.00
- Rating
- 4.6/5
- Reviews
- 27,144
- Age
- 10y ago

Foldable 4-in-1 Baby High Chair for Babies & Toddlers High Chair with Detachable PU Cushion Removable Tray Adjustable Height Locking Wheels Blue
- Price
- $50.80
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4mo ago

3-in-1 High Chairs for Babies and Toddlers Foldable Baby High Chair with Rocking Mode 5 Height Levels Adjustable Backrest & Footrest Lockable Wheels (Grey)
- Price
- $83.57
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Chicco Zest LE 4-in-1 Folding High Chair Feeding Chair Toddler Chair and Youth Stool Multi-Use Easy Clean High Chair Chai/Beige
- Price
- $98.53
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 1y ago

Obee Odee 3-in-1 Portable Baby High Chair for Babies and Toddlers Convertible Easy Clean Infant Foldable Highchair with Adjustable Legs & Dishwasher Safe Tray Beige
- Price
- $84.09
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 1y ago
Newest
by launch date
Foldable 4-in-1 Baby High Chair for Babies & Toddlers High Chair with Detachable PU Cushion Removable Tray Adjustable Height Locking Wheels Blue
- Price
- $50.80
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4mo ago

Graco Ready2Dine DLX 4-in-1 Highchair Linden
- Price
- $113.47
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 7mo ago

Nawahev Portable High Chair High Chairs for Babies and Toddlers Multi-Use Easy Clean Baby High Chair with Lock Wheels Comfortable Feeding and Place The Toy Storage Basket uuu
- Price
- $47.07
- Rating
- 4.3/5
- Reviews
- 271
- Age
- 8mo ago

3-in-1 High Chairs for Babies and Toddlers Foldable Baby High Chair with Rocking Mode 5 Height Levels Adjustable Backrest & Footrest Lockable Wheels (Grey)
- Price
- $83.57
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Obee Odee 3-in-1 Portable Baby High Chair for Babies and Toddlers Convertible Easy Clean Infant Foldable Highchair with Adjustable Legs & Dishwasher Safe Tray Beige
- Price
- $84.09
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
49 rising
Sellers
76
Est. top-5 brand share
41%
Top 20: 81%
Est. top-5 click share
23%
Top 20: 58%
Open market
54%
- Graco16%
- Cosco7%
- Dream On Me6%
- CheerKid6%
- Chicco6%
- Evenflo5%
Demand
High Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top High Chair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- high chair5.7M/yr
- high chairs for babies and toddlers1.7M/yr
- baby high chair1.5M/yr
- highchair604K/yr
- silla de comer para bebe577K/yr
- graco high chair329K/yr
- high chair for toddlers288K/yr
- foldable high chair253K/yr
- highchairs for babies and toddlers223K/yr
- high chairs214K/yr
Reviews and returns
What reviews say buyers love and hate about High Chair
We read the reviews and the return reasons for every product selling here.
“It is large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common High Chair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









