Diapers

Shoppers searched for this 12.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.8M a year.

Searches, last 12 months

12.4M

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

5.0%

Market size, estimated

$19.8Ma year

Peak month

January1.4× the quietest month

Top search term

diapers4.8M searches a year

Listings sell for $32.18 on average, from $10.53 to $57.97. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $32.18 that is $805K to $965K a year per listing.

Average price

$32.18inside the $15 to $100 sweet spot

Price range

$10.53–$57.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

25,000–30,000

Revenue per listing a year

$805K–$965K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #28 within Diapering. It carries 45,889 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#28in Diapering

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

45,889per listing

Listings tracked

38

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months