diaper genie bags refill
Launch itA $10.2M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$10.2M$10.2M/yr · 3.0M searches
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$7.48–$42.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,330.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diaper genie bags refill is a $10.2M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 20,000–25,000/product
- Revenue / yr
- $9.3M–$11.2M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 18.4%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 137 days
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
52
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
3%
- Diaper Genie50%
- Munchkin14%
- Ubbi14%
- ChoiceRefill10%
- Mama Bear7%
- AYKEME3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diaper Genie Essentials Round Refill Pack of 4 | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
Diaper Genie$13.504.8★11,225 rev
Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
Diaper Genie$23.934.8★3,335 rev
Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags
Ubbi$19.414.8★1,925 rev
Diaper Genie Essentials Round Refill 8-Pack | Holds Up to 2560 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails 8 Count (Pack of 1)
Diaper Genie$23.764.8★11,225 rev
ChoiceRefill Compatible with Diaper Genie Pails 4-Pack 1300count
ChoiceRefill$13.094.6★51,508 rev
Newest
by launch date
90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack
AYKEME$29.34314 rev
Ubbi Diaper Pail Plastic Bags Disposable Baby Waste Bags 3 Pack 75 Count 13-Gallon Bags
Ubbi$19.411,925 rev
Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)
FURWEY$20.39235 rev
The Diaper Genie Jumbo+ Square Refill with continuous film can hold up to 1080 newborn-sized diapers per refill.
Diaper Genie$15.271,812 rev
Diaper Genie Jumbo Square Refill with Continuous Film can Hold up to 810 Newborn-Sized Diapers per Refill.
Diaper Genie$12.491,816 rev
Trending
90-day click momentum
Munchkin Arm & Hammer Diaper Pail Snap Seal & Toss Refill Bags Holds up to 180 Newborn Diapers 6 Pack
Munchkin$7.484.8★
Diaper Pail Refill Bags 30 Bags Per RefillCompatible with Genie Easy Roll Signature Diaper Pails Holds Up to 2820 Newborn Diapers Talc Powder Scent 7 Layer Odor Barrier Scented 2PACK (60 Bags)
FURWEY$20.394.3★
90 Bags Diaper Pail Refills Bags Compatible with Genie Easy Roll Signature & Platinum Diaper Pails | 7-Layer OdorLock Technology | Up to 10 Months Use 3 Pack
AYKEME$29.342.9★
Amazon Brand - Mama Bear Blossoms Scented Diaper Pail Refills for Diaper Genie Pails with Odor Elimination 1080 Count (4 Packs of 270 Count)
Mama Bear$17.814.5★
Diaper Genie Easy Roll Refill | 30 Bags Per Refill | Holds Up to 1410 Newborn Diapers | Odor Control | Diaper Pail Refill Bags | Fits Diaper Genie Signature & Platinum Pails
Diaper Genie$23.934.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps the stink in”
“Worth every penny”
“Excellent product”
“Correct size”
“Makes my life easier”
“They are durable”
“Works as advertised”
“The bag is very strong”
“the bags are thick/strong enough to where they dont rip”
“Compatible”
What buyers complain about
“Doesnt contain the smell”
“Bad quality”
“Too small”
“Waste of money”
“The bags are thick”
“not the most durable”
“Hard to open”
“Not compatible”
“Doesn't fit as described”
“They dont work”
Top return reasons
Common questions
- Is diaper genie bags refill profitable to sell on Amazon United States?
- The niche generates $10.2M/yr across 23 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Launch it (59/100).
- How competitive is the diaper genie bags refill niche?
- 8 brands and 52 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in diaper genie bags refill?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for diaper genie bags refill peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the diaper genie bags refill niche?
- Listings span $7.48–$42.02; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 14,331 reviews — the moat a new listing must climb.
Related niches in Baby Products
- 64refrigerator lockLaunch it
- 64coterie diapers size 2Launch it
- 65baby car seat fanWorth a look
- 65water baby carrierWorth a look
- 65sunscreen brushWorth a look
- 65tummy time toysWorth a look