Coterie Wipes
Coterie Wipes clears our launch bar: a $10.9M/yr market growing +14.1% this quarter with returns at 0.2%.
Flapen Score
Top 6% of 2,472 Baby Products niches · +14 vs the category median of 44
Is Coterie Wipes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Coterie Wipes is a $10.9M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Coterie Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +14.1% over the last 90 days and 14.1% of searches end in a purchase.
$10.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 21 products
Top Coterie Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Honest Company Baby Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Multi-Use Pattern Play Design 720 Count (10 Packs of 72)
- Price
- $40.78
- Rating
- 4.8/5
- Reviews
- 53,981
- Age
- 6y ago
The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Skin Geo Mood 288 Count
- Price
- $17.75
- Rating
- 4.8/5
- Reviews
- 53,981
- Age
- 10y ago
Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 8 Pack 448 Count
- Price
- $66.99
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 2y ago
Millie Moon Sensitive Baby Wipes ~ (648 Count) ~ (9 Packs Of 72 Wipes) ~ (1Box)
- Price
- $33.78
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Coterie Baby Wipes for Sensitive Skin Plant-Based and Plastic-Free Fibers 99% Water Hypoallergenic pH Balanced Unscented Clean and Gentle Baby Essentials 4 Standard Packs & 8 Travel Size Packs
- Price
- $73.81
- Rating
- 4.8/5
- Reviews
- 514
- Age
- 1y ago
Trending
90-day click momentum
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Simply Sage (18 Resealable Packets = 1080 Total Wipes)
- Price
- $40.53
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 3mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Playful Sketches (12 Resealable Packets = 720 Total Wipes)
- Price
- $25.93
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Simply Sage (12 Resealable Packets = 720 Total Wipes)
- Price
- $29.14
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Flower Pop (12 Resealable Packets = 720 Total Wipes)
- Price
- $28.69
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
The Honest Company Hypoallergenic Multi-Use Baby Wipes for Sensitive Baby Skin Terrazzo 36 Count
- Price
- $3.78
- Rating
- 4.8/5
- Reviews
- 1,675
- Age
- 4y ago
Newest
by launch dateHello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Simply Sage (18 Resealable Packets = 1080 Total Wipes)
- Price
- $40.53
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 3mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Flower Pop (12 Resealable Packets = 720 Total Wipes)
- Price
- $28.69
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Playful Sketches (12 Resealable Packets = 720 Total Wipes)
- Price
- $25.93
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
Hello Bello Premium Wipes Designed for Sensitive Skin with Chamomile & Aloe Extracts Simply Sage (12 Resealable Packets = 720 Total Wipes)
- Price
- $29.14
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 4mo ago
Hello Bello Premium Fragrance-Free Baby Wipes with Chamomile & Aloe Extracts for Sensitive Skin - 12 Resealable Packs = 720 Total Wipes
- Price
- $29.69
- Rating
- 4.6/5
- Reviews
- 5,610
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
473
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- The Honest Company74%
- Coterie11%
- Hello Bello9%
- Generic6%
Coterie Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Coterie Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- honest wipes1.2M/yr
- hello bello wipes285K/yr
- coterie wipes324K/yr
- millie moon wipes285K/yr
- honest baby wipes222K/yr
- honest wipes baby74K/yr
- honest company wipes34K/yr
- honest wipes unscented28K/yr
- baby wipes honest26K/yr
- wipes honest18K/yr
What reviews say buyers love and hate about Coterie Wipes
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“work great for cleanup”
“Best quality”
“Perfect Wipes”
“No yucky smell”
“The wipes are soft”
What buyers complain about
58% of reviews“Chemical smell”
“They are pricey”
“Reaction”
“It would take 5 or 6 for a really messy cleanup with another brand”
“were not even slightly moist”
Coterie Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coterie Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
