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Bubble Bath

Maybe

Shoppers spend an estimated $6.9M a year here. But demand is soft, at -18.9% this quarter, so Bubble Bath is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 2,472 Baby Products niches · +13 vs the category median of 44
Market size
$6.9M/yr5.3M searches / yr
90-day growth
-18.9%search demand this quarter
Competition
42%top-5 click share · 12 brands · 132 sellers

Flapen Score

Bubble Bath against its category

The dotted line is the Baby Products average. Past it, Bubble Bath is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Bubble Bath 5.3M times last year and spent an estimated $6.9M. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
11.0%
Market size, estimated
$6.9Ma year
Peak month
December2.2× the quietest month
Top search term
bubble bath2.1M searches a year

02 · Price

A sale here is worth $11.88.

Listings sell for $11.88 on average, from $3.02 to $21.68. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $11.88 that is $149K to $178K a year per listing.

Average price
$11.88under the $15 to $100 sweet spot
Price range
$3.02–$21.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
$149K–$178K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Baby Care. It carries 9,038 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Baby Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
9,038per listing
Listings tracked
35

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bubble Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

132

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

9%

  • Brand 133%
  • Brand 221%
  • Brand 315%
  • Brand 413%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 9%)

Demand

Bubble Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Bubble Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bubble bath2.1M/yr
  • bubble bath kids678K/yr
  • bath553K/yr
  • bubble bath for women521K/yr
  • kids bubble bath302K/yr
  • baby bubble bath169K/yr
  • mr bubble139K/yr
  • bubble bath for toddlers 1-3133K/yr
  • bath bubbles112K/yr
  • toddler bubble bath93K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Bath

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.3%of orders come back
“Smell is faint”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bubble Bath questions

Answered from the same tracked data.