Bubble Bath
MaybeShoppers spend an estimated $6.9M a year here. But demand is soft, at -18.9% this quarter, so Bubble Bath is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 2,472 Baby Products niches · +13 vs the category median of 4457
- Market size
- $6.9M/yr5.3M searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 42%top-5 click share · 12 brands · 132 sellers
Flapen Score
Bubble Bath against its category
The dotted line is the Baby Products average. Past it, Bubble Bath is stronger. Inside it, weaker.
Market
The Bubble Bath market on Amazon at a glance
Shoppers on Amazon United States searched for Bubble Bath 5.3M times last year and spent an estimated $6.9M. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $6.9Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- bubble bath2.1M searches a year
02 · Price
A sale here is worth $11.88.
Listings sell for $11.88 on average, from $3.02 to $21.68. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $11.88 that is $149K to $178K a year per listing.
- Average price
- $11.88under the $15 to $100 sweet spot
- Price range
- $3.02–$21.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $149K–$178K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Baby Care. It carries 9,038 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Baby Care
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 9,038per listing
- Listings tracked
- 35
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bubble Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
132
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
9%
- Brand 133%
- Brand 221%
- Brand 315%
- Brand 413%
- Brand 56%
- Brand 64%
- Open — no brand owns it (6 brands, 9%)
Demand
Bubble Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Bubble Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bubble bath2.1M/yr
- bubble bath kids678K/yr
- bath553K/yr
- bubble bath for women521K/yr
- kids bubble bath302K/yr
- baby bubble bath169K/yr
- mr bubble139K/yr
- bubble bath for toddlers 1-3133K/yr
- bath bubbles112K/yr
- toddler bubble bath93K/yr
Reviews and returns
What reviews say buyers love and hate about Bubble Bath
We read the reviews and the return reasons for every product selling here.
“Smell is faint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bubble Bath questions
Answered from the same tracked data.









