bubble bath
Worth a lookShows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.9M$6.9M/yr · 5.3M searches
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.88avg listing price — sweet spot $15–$100
Price range
Okay$3.02–$21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad9,037.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bubble bath is a $6.9M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- $7.1M–$9.5M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 11.0%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 134 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
132
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
9%
- Dr Teal's33%
- The Honest Company21%
- Mr. Bubble15%
- Amazon Basics13%
- Aveeno Baby6%
- Johnson's Baby4%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Lavender Scented Foaming Bath with Essential Oil and Epsom Salt Soothing 34 Fluid Ounce
Amazon Basics$4.474.5★3,153 rev
The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz
The Honest Company$10.864.7★35,711 rev
Mr. Bubble Extra Gentle Bubble Bath - Hypoallergenic Tear Free Bubble Bath Solution Perfect for Sensitive Skin (Pack of 2 Bottles 16 fl oz Each)
Mr. Bubble$10.584.7★5,365 rev
Mr. Bubble Original Bubble Bath - Great for Your Baby Kids and Adults - Hypoallergenic Tear Free Bubble Bath Solution (2 Bottles 16 fl oz Each)
Mr. Bubble$9.694.7★4,869 rev
Dr Teals Kids 3-in-1 Sleep Bubble Bath Body Wash & Shampoo with Melatonin & Essential Oil Lavender Scent 20 fl oz (Pack of 3)
Dr Teal's$15.624.7★3,060 rev
Newest
by launch date
The Honest Company Foaming Bubble Bath Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free
The Honest Company$12.4434 rev
Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml
Bluey$9.7132 rev
The Honest Company Foaming Bubble Bath Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Disneys Mickey Mouse Comfort Sweet Cream 12 fl oz
The Honest Company$11.6435,711 rev
Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz
Dr Teal's$10.561,027 rev
Dr Teals Foaming Bath with Pure Epsom Salt Sleep Blend with Melatonin Lavender & Chamomile Essential Oils 62.5 fl oz
Dr Teal's$10.72565 rev
Trending
90-day click momentumThe Honest Company Foaming Bubble Bath Gentle on Skin Dermatologist Tested Tear Free Hypoallergenic Disney and Pixars Toy Story Sensitive Fragrance Free
The Honest Company$12.444.8★
Bluey Bubble Bath for Toddlers and Kids 3+ Fresh Berry Scent Tear Free | Dye Paraben Phthalate-Free | Hypoallergenic | 24 oz/ 710 ml
Bluey$9.714.9★
Dr Teals Foaming Bath with Pure Epsom Salt Vitamin C & Sleep Blend 34 fl oz (Pack of 2)
Dr Teal's$12.724.8★
Dr Teals Foaming Bath with Pure Epsom Salt Soothe & Sleep with Lavender 34 Ounces (Packaging May Vary)
Dr Teal's$5.924.8★
Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz
Dr Teal's$10.564.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Great deal”
“Vibrant color”
“The price is affordable the quality is amazing it's relaxing a”
“leaves skin soft”
“No allergies to them”
“Exactly what I ordered”
“I've been using it for years”
“doesnt stain their skin”
“Great gift”
What buyers complain about
“Smell is faint”
“May cause skin rash”
“Not vibrant”
“Not worth the price”
“Poor bubbling and poor quality containers”
“Not as expected”
“My body was too sensitive for this”
“they dont last”
“These tablets are significantly smaller”
“they tend to leak”
Top return reasons
Common questions
- Is bubble bath profitable to sell on Amazon United States?
- The niche generates $6.9M/yr across 35 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the bubble bath niche?
- 12 brands and 132 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bubble bath?
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.3%.
- When does demand for bubble bath peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bubble bath niche?
- Listings span $3.02–$21.68; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 9,038 reviews — the moat a new listing must climb.
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