Baby Toys 6 to 12 Months

Shoppers searched for this 12.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months

12.5M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

2.9%

Market size, estimated

$6.4Ma year

Peak month

December4.6× the quietest month

Top search term

baby toys 6-12 months2.3M searches a year

Listings sell for $17.56 on average, from $3.49 to $133.61. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 4,000 to 5,000 of them. At $17.56 that is $70K to $88K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$3.49–$133.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

4,000–5,000

Revenue per listing a year

$70K–$88K

Returns

1.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #22 within Baby Care. It carries 13,695 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#22in Baby Care

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

13,695per listing

Listings tracked

80

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months