Is baby bath set profitable to sell on Amazon United States?

The niche generates $705K/yr across 48 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the baby bath set niche?

34 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in baby bath set?

Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 1.6%.

When does demand for baby bath set peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the baby bath set niche?

Listings span $5.74–$88.43; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 7,926 reviews — the moat a new listing must climb.

baby bath set

Worth a look

Shows sweet-spot pricing room ($5.74–$88.43), but strong incumbent ratings (4.7★) keeps it on the watch list.

Price range

Great$5.74–$88.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.06

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Market size

Good$705K

$705K/yr · 2.3M searches

Review moat

Bad7,925.92

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, baby bath set is a $705K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baby bath set market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $953K–$1.1M; units × avg price
Conversion rate: 1.6%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.4%
Avg brand age: 43 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

57%

Top 20: 88%

Top-5 click share

38%

Top 20: 75%

Open market

38%

Frida22%
Johnson's Baby10%
Aveeno Baby10%
Dr. Brown's9%
S&T INC.7%
WXA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top baby bath set search terms

baby bath essentials1.4M/yr -5.2%1.6% conv.
baby bath set183K/yr -12.7%1.3% conv.
newborn bath essentials171K/yr -31.4%1.2% conv.
newborn bathtime essentials38K/yr +31.9%0.9% conv.
sink bather for baby53K/yr +7.9%0.6% conv.
baby boy bathing essentials29K/yr -8.4%0.8% conv.
baby bath accessories53K/yr -20.1%0.9% conv.
baby bath time47K/yr -17.6%0.8% conv.
baby bathing essentials40K/yr -8.4%1.2% conv.
bath time essentials for baby41K/yr -9.3%1.0% conv.

All search terms

Top baby bath set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frida Baby Control The Flow Bath Rinse Cup Tear Free Rinser to Wash Hair and Body with Easy Grip Handle and Removable Rain Shower Made in USA

Frida$8.634.5★13,987 rev

Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes

Frida$26.654.5★13,987 rev

S&T INC. Exfoliating and Massaging Cradle Cap Bath Brushes for Baby Silicone - 2 Inch x 2.5 Inch Pink 2 Pack

S&T INC.$6.854.7★4,719 rev

Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items

Aveeno Baby$19.554.8★26,416 rev

Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items

Johnson's Baby$12.554.8★13,896 rev

Newest

by launch date

Butterblu Robin - 100% Organic Cotton Baby Terry Bath Robe Soft and Absorbent for Newborn Girls Boys Unisex Puddle Jumpers 0-6 Month

Butterblu$21.0725 rev

5mo ago

CandyHome 12 PCS Baby Bath Towels Set for Infants Toddlers 4 PCS Animal Hooded Baby Towels & 8 PCS Washcloths Set Ultra Absorbent Cute Soft Newborn Bath Essentials Gifts for Boys & Girls

CandyHome$24.85299 rev

1y ago

Frida Baby Control The Flow Bathtub Sprayer Attachment for Baby Bathtub Shower Head with Scalp Massager Control Waterflow with 2 Pressure Modes

Frida$26.6513,987 rev

1y ago

BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey

Bunwag$36.461,578 rev

2y ago

S&T INC. Exfoliating and Massaging Cradle Cap Bath Brushes for Baby Silicone - 2 Inch x 2.5 Inch Pink 2 Pack

S&T INC.$6.854,719 rev

2y ago

What buyers say about baby bath set

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel13%

“Soft brush”

Quality-Overall12%

“Great build quality as well”

Ease Of Use6%

“So handy”

Value For Money6%

“Great purchase for the price”

Smell5%

“Love the scent”

Gifting Purpose5%

“Great gift”

Size-Overall5%

“Great product true size”

Fun/Entertainment Experience4%

“fun for their children”

Advertised Vs Actual Product4%

“As pictured”

Ease Of Cleaning3%

“easy to clean up”

What buyers complain about

Durability9%

“Broke quickly”

Size-Overall8%

“Was very large”

Functionality-Overall7%

“Not functional”

Quality-Overall5%

“It looks a bit off quality”

Leak-Proof5%

“Leaks horribly”

Value For Money4%

“not worth it”

Battery Life3%

“Low battery life”

Water Resistance3%

“Got water inside of it”

Smell3%

“Toxic smell”

Adhesion/Stickiness3%

“I also struggled trying to get it to stick”

Top return reasons

Size-Overall28%

Functionality-Overall9%

Advertised Vs Actual Product5%

Value For Money5%

Defective Material/Parts5%