Baby Bath Set

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $705K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.6%

Market size, estimated

$705Ka year

Peak month

July1.6× the quietest month

Top search term

baby bath essentials1.4M searches a year

Listings sell for $19.06 on average, from $5.74 to $88.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $19.06 that is $14K to $19K a year per listing.

Average price

$19.06inside the $15 to $100 sweet spot

Price range

$5.74–$88.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$19K

Returns

1.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #40 within Baby Care. It carries 7,926 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#40in Baby Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

7,926per listing

Listings tracked

48

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months