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Baby Bath Cushion

Fail

Shoppers spend an estimated $53K a year here, so Baby Bath Cushion is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$53K/yr155K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
50%top-5 click share · 20 brands · 31 sellers

Flapen Score

Baby Bath Cushion against its category

The dotted line is the Baby Products average. Past it, Baby Bath Cushion is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bath Cushion market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Bath Cushion 155K times last year and spent an estimated $53K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
1.8%
Market size, estimated
$53Ka year
Peak month
November2.3× the quietest month
Top search term
baby bath cushion30K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $9.23 to $47.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.28 that is $0 to $2K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$9.23–$47.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #43 within Baby Care. It carries 2,169 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#43in Baby Care
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,169per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Baby Bath Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

31

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

33%

  • Brand 122%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Baby Bath Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Baby Bath Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby bath cushion30K/yr
  • baby bath pad24K/yr
  • baby bath pillow16K/yr
  • baby bath insert14K/yr
  • baby bathtub insert10K/yr
  • baby bathtub cushion8K/yr
  • cojn para baera de bebe6K/yr
  • bath cushion for tub baby7K/yr
  • baby bath cushion for tub6K/yr
  • baby tub insert5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bath Cushion

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Too small”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baby Bath Cushion questions

Answered from the same tracked data.