Baby Barrier

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

1.9%

Market size, estimated

$338Ka year

Peak month

November1.9× the quietest month

Top search term

toddleroo baby gate40K searches a year

Listings sell for $74.48 on average, from $23.02 to $198.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $74.48 that is $7K to $19K a year per listing.

Average price

$74.48inside the $15 to $100 sweet spot

Price range

$23.02–$198.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$7K–$19K

Returns

8.4%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #159 within Safety. It carries 11,644 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

94%

Out of stock, average day

0.5%

Average rank

#159in Safety

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

11,644per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months