Baby Balm
brand-locked demand (top 5 brands take 100% of clicks) — Baby Balm doesn't clear our bar today.
Flapen Score
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Is Baby Balm profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Baby Balm is a $151K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 39/100.
Baby Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.5% over the last 90 days and 6.2% of searches end in a purchase.
$151K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 16 products
Top Baby Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago
Motherlove Nipple Cream (2 oz) Organic Lanolin-Free Nipple Cream for BreastfeedingBenefits Nursing & Pumping Moms
- Price
- $15.24
- Rating
- 4.8/5
- Reviews
- 16,199
- Age
- 22y ago
Motherlove Everyday Baby Balm (2oz) Organic Plant-Based All-Natural Baby Essential for Newborns Infants & ToddlersMoisturizing Herbal Salve w/Calming ChamomileOrganic Cruelty-Free
- Price
- $14.73
- Rating
- 4.8/5
- Reviews
- 931
- Age
- 6y ago
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
- Price
- $18.01
- Rating
- 4.7/5
- Reviews
- 27,922
- Age
- 5y ago
Motherlove Pregnant Belly Salve (4 oz) Moisturizing Organic Balm to Use on Growing Belly
- Price
- $14.71
- Rating
- 4.6/5
- Reviews
- 1,469
- Age
- 22y ago
Trending
90-day click momentum
Motherlove Diaper Balm (2 oz) Organic Herbal Diaper CreamCloth Diaper Safe Zinc Oxide- & Petroleum-Free
- Price
- $16.31
- Rating
- 4.7/5
- Reviews
- 4,024
- Age
- 18y ago
Earth Mama Organic Diaper Balm - 4 fl oz - Diaper Cream for Baby - Safe for Sensitive Skin - Baby Essentials
- Price
- $21.88
- Rating
- 4.8/5
- Reviews
- 13,629
- Age
- 3y ago
Badger Baby Balm Organic Calendula Cream Soothes Diaper Rash Cradle Cap & Dry Skin 100% Organic Baby Cream Pediatrician Tested & Long Lasting 2 oz Tin
- Price
- $11.39
- Rating
- 4.7/5
- Reviews
- 1,064
- Age
- 21y ago
Aveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago
Motherlove Birth & Baby Oil (2 oz) Gentle Lavender-Infused Oil for Perineal Labor & Baby MassageUSDA Organic Vegan & Cruelty Free
- Price
- $11.39
- Rating
- 4.7/5
- Reviews
- 1,028
- Age
- 17y ago
Newest
by launch dateAveeno Baby Healthy Start Nourishing Newborn Balm Hypoallergenic Baby Skin Balm with Prebiotic Oat Leaves a Nourishing Layer to Care for Newborn Skin Fragrance-Free 5 oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 912
- Age
- 2y ago
Earth Mama Organic Diaper Balm - 4 fl oz - Diaper Cream for Baby - Safe for Sensitive Skin - Baby Essentials
- Price
- $21.88
- Rating
- 4.8/5
- Reviews
- 13,629
- Age
- 3y ago
Motherlove Sitz Bath Spray (4 oz Value Size) Sitz Bath for Postpartum CareHerbal Perineal Spray w/Witch HazelUSDA Organic Vegan & Cruelty Free
- Price
- $14.60
- Rating
- 4.6/5
- Reviews
- 2,098
- Age
- 3y ago
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
- Price
- $18.01
- Rating
- 4.7/5
- Reviews
- 27,922
- Age
- 5y ago
Motherlove Diaper Balm (4 oz Value Size) Organic Herbal Diaper CreamCloth Diaper Safe Zinc Oxide- & Petroleum-Free
- Price
- $23.88
- Rating
- 4.7/5
- Reviews
- 4,024
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
220
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Aveeno Baby49%
- Motherlove45%
- Earth Mama3%
- Burt's Bees2%
- Badger2%
Baby Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Sep · busiest ÷ quietest = 9.3×
Top Baby Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby balm33K/yr
- motherlove32K/yr
- mother love19K/yr
- aveeno newborn balm12K/yr
- aveeno baby balm11K/yr
- mothers love8K/yr
- organic baby balm6K/yr
- aveeno baby newborn balm3K/yr
- aveeno baby healthy start newborn balm3K/yr
- baby balm organic4K/yr
What reviews say buyers love and hate about Baby Balm
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Very moisturizing”
“helped reduce irritation quickly”
“smells nice, natural”
“Butter soft”
“Great product for the beauty”
What buyers complain about
56% of reviews“got a rash”
“Theres no scent”
“Just very expensive”
“This was too small”
“Very thick balm”
Baby Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
