Baby Allergen Introduction

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

4.6%

Market size, estimated

$270Ka year

Top search term

ready set food42K searches a year

Listings sell for $51.23 on average, from $15.60 to $89.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $51.23 that is $51K to $64K a year per listing.

Average price

$51.23inside the $15 to $100 sweet spot

Price range

$15.60–$89.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,000–1,250

Revenue per listing a year

$51K–$64K

Returns

0.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #89 within Baby Foods. It carries 431 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#89in Baby Foods

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

431per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months