Baby Activity

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

0.7%

Market size, estimated

$68Ka year

Peak month

December1.5× the quietest month

Top search term

baby girl play mat66K searches a year

Listings sell for $39.86 on average, from $9.61 to $67.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.86 that is $0 to $4K a year per listing.

Average price

$39.86inside the $15 to $100 sweet spot

Price range

$9.61–$67.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #45 within Activity & Entertainment. It carries 2,721 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#45in Activity & Entertainment

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,721per listing

Listings tracked

48

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months