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Baby Acne Treatment Newborn

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 96% of clicks, so Baby Acne Treatment Newborn is a Maybe.

Flapen Score
52
52 / 100
Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Market size
$843K/yr347K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
64%top-5 click share · 8 brands · 527 sellers

Flapen Score

Baby Acne Treatment Newborn against its category

The dotted line is the Baby Products average. Past it, Baby Acne Treatment Newborn is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Acne Treatment Newborn market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Acne Treatment Newborn 347K times last year and spent an estimated $843K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
11.2%
Market size, estimated
$843Ka year
Peak month
August8.3× the quietest month
Top search term
mustela stelatopia93K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $3.81 to $55.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.74 that is $33K to $43K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$3.81–$55.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$33K–$43K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Baby Care. It carries 4,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#88in Baby Care
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
4,789per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Baby Acne Treatment Newborn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

527

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Brand 187%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 3%)

Demand

Baby Acne Treatment Newborn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Baby Acne Treatment Newborn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustela stelatopia93K/yr
  • baby acne treatment newborn54K/yr
  • mustela cicastela baby28K/yr
  • mustela eczema21K/yr
  • baby acne35K/yr
  • stelatopia12K/yr
  • mustela cream13K/yr
  • baby acne treatment11K/yr
  • mustela stelatopia eczema7K/yr
  • baby acne cream13K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Acne Treatment Newborn

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Allergies”
33%of negative reviews mention “Allergies”
0.9%of orders come back
“Allergy reaction”
A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Acne Treatment Newborn questions

Answered from the same tracked data.