Baby Acne Treatment Newborn
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 96% of clicks, so Baby Acne Treatment Newborn is a Maybe.
- Flapen Score
- 52 / 100Top 18% of 2,472 Baby Products niches · +8 vs the category median of 4452
- Market size
- $843K/yr347K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 527 sellers
Flapen Score
Baby Acne Treatment Newborn against its category
The dotted line is the Baby Products average. Past it, Baby Acne Treatment Newborn is stronger. Inside it, weaker.
Market
The Baby Acne Treatment Newborn market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Acne Treatment Newborn 347K times last year and spent an estimated $843K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $843K a year.
- Searches, last 12 months
- 347K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $843Ka year
- Peak month
- August8.3× the quietest month
- Top search term
- mustela stelatopia93K searches a year
02 · Price
A sale here is worth $21.74.
Listings sell for $21.74 on average, from $3.81 to $55.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.74 that is $33K to $43K a year per listing.
- Average price
- $21.74inside the $15 to $100 sweet spot
- Price range
- $3.81–$55.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $33K–$43K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Baby Care. It carries 4,789 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Baby Care
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 4,789per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Baby Acne Treatment Newborn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mustela Cicastela Moisture Recovery Cream - Multipurpose Baby Ointment for Skin Discomfort - with Natural Avocado & Hyaluronic Acid - Fragrance-Free - 1.35 fl. Oz
- Price
- $17.12
- Rating
- 4.7/5
- Reviews
- 10,642
- Age
- 6y ago

Mustela Stelatopia Eczema-Prone Skin Emollient Baby Face Cream - Face Moisturizer with Natural Avocado & Sunflower Oil - Fragrance-Free - 1.35 fl. oz.
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 3,265
- Age
- 7y ago

Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
- Price
- $29.86
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 2y ago

Mustela Eczema Relief Cream Stelatopia Intense - Fragrance-Free Moisturizing Body Lotion with Colloidal Oatmeal - For dry itchy irritated skin & flare-ups - Baby Child & Adult - 5.07 fl. oz.
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 4y ago

Mustela Stelatopia+ - Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Babies Kids & Adults - Fragrance Free - 5.07 fl oz
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 2y ago
Trending
estimated 90-day click momentum
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

JAN & JUL Grow-with-Me Sun-Hat for Toddler Boy UV Protection (L: 2-5 Years Bugs)
- Price
- $21.75
- Rating
- 4.8/5
- Reviews
- 1,323
- Age
- 5y ago

A+D Gentle Face Relief Cleanser for Little Ones - Hypochlorous Acid - 3 oz
- Price
- $9.76
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 4mo ago

Mustela Hydra Bebe Body Lotion - Daily Moisturizing Baby Lotion with Natural Avocado Jojoba & Sunflower Oil - 10.14 fl. oz.
- Price
- $17.88
- Rating
- 4.7/5
- Reviews
- 5,414
- Age
- 5y ago

Mustela Stelatopia+ - Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Babies Kids & Adults - Fragrance Free - 5.07 fl oz
- Price
- $22.50
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 2y ago
Newest
by launch date
A+D Gentle Face Relief Cleanser for Little Ones - Hypochlorous Acid - 3 oz
- Price
- $9.76
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 4mo ago

Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

TUBBY TODD All Over Ointment - Baby Eczema Cream Everyday Multi-Purpose Sensitive Dry Irritation Baby Skin Relief Cream Steroid & Gluten Free Fragrance Free 3.5 oz & 8oz 2 Pack
- Price
- $55.55
- Rating
- 4.7/5
- Reviews
- 2,812
- Age
- 1y ago

Mustela Stelatopia Eczema-Prone Skin Bath Time Gift Set - Family Skin Care Essentials - Natural Avocado & Sunflower Oil - EWG Verified - 2 Items Set - Stelatopia Cleansing Oil and Stelatopia+ Cream
- Price
- $50.48
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 2y ago

Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
- Price
- $29.86
- Rating
- 4.7/5
- Reviews
- 924
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
527
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
3%
- Mustela87%
- TUBBY TODD3%
- Duoyeree2%
- Aveeno Baby2%
- BLDG ACTIVE2%
- Era Organics1%
- Open — no brand owns it (2 brands, 3%)
Demand
Baby Acne Treatment Newborn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Baby Acne Treatment Newborn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mustela stelatopia93K/yr
- baby acne treatment newborn54K/yr
- mustela cicastela baby28K/yr
- mustela eczema21K/yr
- baby acne35K/yr
- stelatopia12K/yr
- mustela cream13K/yr
- baby acne treatment11K/yr
- mustela stelatopia eczema7K/yr
- baby acne cream13K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Acne Treatment Newborn
We read the reviews and the return reasons for every product selling here.
“Allergy reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Acne Treatment Newborn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









