Skip to content

Babo Botanicals Shampoo

Fail

The top 5 brands take 100% of clicks, so Babo Botanicals Shampoo is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$142K/yr57K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
79%top-5 click share · 1 brands · 540 sellers

Flapen Score

Babo Botanicals Shampoo against its category

The dotted line is the Baby Products average. Past it, Babo Botanicals Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babo Botanicals Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Babo Botanicals Shampoo 57K times last year and spent an estimated $142K. One brand takes every click. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
13.1%
Market size, estimated
$142Ka year
Peak month
November1.7× the quietest month
Top search term
babo botanicals shampoo36K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $13.46 to $29.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $18.92 that is $9K to $14K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$13.46–$29.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #593 within Baby Care. It carries 1,351 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#593in Baby Care
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,351per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Babo Botanicals Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

540

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Babo Botanicals Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Babo Botanicals Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babo botanicals shampoo36K/yr
  • babo shampoo16K/yr
  • babo shampoo and conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Babo Botanicals Shampoo

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
31%of negative reviews mention “Smell”
0.7%of orders come back
“The smell is SO strong”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Babo Botanicals Shampoo questions

Answered from the same tracked data.