Is avent sippy cup profitable to sell on Amazon United States?

The niche generates $174K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (43/100).

How competitive is the avent sippy cup niche?

14 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in avent sippy cup?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Durability. The return rate is 1.7%.

When does demand for avent sippy cup peak?

Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the avent sippy cup niche?

Listings span $7.61–$19.89; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 4,034 reviews — the moat a new listing must climb.

avent sippy cup

Skip it

Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$7.61–$19.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$174K

$174K/yr · 229K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,034.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, avent sippy cup is a $174K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

avent sippy cup market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $132K–$165K; units × avg price
Conversion rate: 5.7%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

10%

Philips Avent57%
BelBeyo14%
Giftophilia8%
hopopower5%
Zafflerva4%
joyfeed2%
Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -17.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Open Trend

Top avent sippy cup search terms

avent sippy cup78K/yr -16.5%4.2% conv.
philips avent sippy cup42K/yr -30.7%4.7% conv.
philips avent sippy cup conversion16K/yr -5.5%4.4% conv.
phillips avent sippy cup24K/yr -22.2%5.2% conv.
philips sippy cup9K/yr -1.7%6.0% conv.
philips avent transition sippy cup6K/yr +12.4%5.2% conv.
avent sippy cup conversion7K/yr -14.0%4.7% conv.
phillips sippy cup6K/yr -14.3%6.4% conv.
phillips avent sippy cup conversion5K/yr -11.7%6.4% conv.
avent bottle sippy cup conversion3K/yr +3.7%7.4% conv.

All search terms

Top avent sippy cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Avent My Grippy Spout Sippy Cup with Soft Spout and Leak-Proof Design Blue/Green 10oz 2pk SCF801/21

Philips Avent$14.794.5★16,641 rev

Philips AVENT My Grippy Spout Sippy Cup with Soft Spout and Leak-Proof Design Pink/Purple 10oz 2pk SCF801/22

Philips Avent$13.654.5★16,641 rev

Philips Avent Natural Trainer Cup with Extra Fast Flow Natural Response Nipple (Flow 5) and Soft Spout 5oz SCF263/01

Philips Avent$9.984.6★2,897 rev

Sippy Spout Nipples for Philips Avent Natural Baby Bottles My Grippy Spout Sippy Cup and Natural Trainer Sippy Cup 4-Count Soft Spout Food Grade Silicone BPA-Free Convert to Sippy Cup 4+ months

BelBeyo$13.974.4★581 rev

Philips AVENT My Easy Sippy Cup with Soft Spout and Spill-Proof Design Blue/Green 9oz 2pk SCF553/25

Philips Avent$7.614.3★17,829 rev

Newest

by launch date

Straw Cup Conversion kit for Philips Avent Baby Bottles 8oz Avent Straw Cup Conversion Kit Toddler Learning Cup Conversion Set Pack of 3

Jifvrnk$19.89279 rev

3mo ago

Sippy Cup Conversion Kit for Philips Avent Natural Baby Bottles Toddler Transition Kit with Food Grade Silicone Straw Top Nipple Weighted Straw Bottle Handle Cleaning Brush BPA-Free 4-Pack 6+

hopopower$15.4721 rev

6mo ago

Sippy Spout Nipples for Philips Avent Baby Bottles Natural Trainer Sippy Cup My Grippy Spout Sippy Cup and Natural Trainer Sippy Cup Soft 100% Silicone Sippy Spout Nipples (Sippy Nipple)

hopopower$9.8126 rev

12mo ago

Straw Cup Conversion Kit with Silicone Sleeves for Avent Natural Glass Baby Bottle 8oz Toddler Sippy Cups Transition Kit w Anti Breakage Bottle Holder Compatible with Philips Natural Baby Bottles 8oz

Qunland$18.90156 rev

1y ago

Sippy Cup Conversion Kit Compatible with Philips Avent Natural Baby Bottles Soft Straw top and Weighted Ball Sippy Cup Transition Kit with Handles 8m+ Pack of 3

Zafflerva$13.50126 rev

1y ago

What buyers say about avent sippy cup

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof15%

“Do not leak”

Ease Of Use13%

“Easy to use”

Size-Overall11%

“These fit avent bottles perfectly”

Ease Of Cleaning10%

“Easy to clean”

Quality-Overall9%

“The best cups I have found”

Durability5%

“hold up well”

Value For Money5%

“Definitely worth the money”

Advertised Vs Actual Product4%

“They work as stated”

Ease Of Feeding3%

“Good for babies 6 months and up”

Convertibility3%

“I do like the idea of these straw converters”

What buyers complain about

Leak-Proof46%

“Leaks A lot”

Ease Of Cleaning8%

“Impossible to clean”

Durability5%

“one of them broke completely”

Strength3%

“They are too thin and flimsy”

Defective Material/Parts3%

“Parts arrived broken”

Advertised Vs Actual Product2%

“Not as expected”

Size-Overall2%

“didnt fit the nipple rings on the glass avent bottles as well as other brands on here”

Handle Quality2%

“My daughter is just sad she cant use the handles”

Functionality-Overall2%

“Great concept poor execution”

Measurement/Reading Accuracy2%

“Cups are adorable except I was extremely disappointed to realize that one set has no measurements & isn't clear”

Top return reasons

Leak-Proof25%

Size-Overall23%

Advertised Vs Actual Product8%

Functionality-Overall8%

Defective Material/Parts5%

Ease Of Use4%

Age Suitability3%

Compatibility-Overall3%

Material Quality2%

Value For Money2%

Common questions

Is avent sippy cup profitable to sell on Amazon United States?: The niche generates $174K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (43/100).
How competitive is the avent sippy cup niche?: 14 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in avent sippy cup?: Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Durability. The return rate is 1.7%.
When does demand for avent sippy cup peak?: Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the avent sippy cup niche?: Listings span $7.61–$19.89; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 4,034 reviews — the moat a new listing must climb.