Avent Bottle Handles
FailPrices span $6.96–$13.94, mostly outside the sweet spot, so Avent Bottle Handles is a Fail.
- Flapen Score
- 31 / 100Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 4431
- Market size
- $40K/yr53K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 80%top-5 click share · 11 brands · 13 sellers
Flapen Score
Avent Bottle Handles against its category
The dotted line is the Baby Products average. Past it, Avent Bottle Handles is stronger. Inside it, weaker.
Market
The Avent Bottle Handles market on Amazon at a glance
Shoppers on Amazon United States searched for Avent Bottle Handles 53K times last year and spent an estimated $40K. The top 5 brands take 80% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $40Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- avent bottle handles18K searches a year
02 · Price
A sale here is worth $9.47.
Listings sell for $9.47 on average, from $6.96 to $13.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.47 that is $2K to $5K a year per listing.
- Average price
- $9.47under the $15 to $100 sweet spot
- Price range
- $6.96–$13.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #174 within Bottle-Feeding. It carries 964 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #174in Bottle-Feeding
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 964per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Avent Bottle Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
13
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
13%
- Brand 134%
- Brand 214%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 66%
- Open — no brand owns it (5 brands, 13%)
Demand
Avent Bottle Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Avent Bottle Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- avent bottle handles18K/yr
- philips avent bottle handles14K/yr
- philips avent bottle holder for baby4K/yr
- phillips avent bottle handles5K/yr
- baby bottle handles philips avent4K/yr
- philips avent handles for bottles4K/yr
- bottle handles philips avent4K/yr
Reviews and returns
What reviews say buyers love and hate about Avent Bottle Handles
We read the reviews and the return reasons for every product selling here.
“too difficult to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avent Bottle Handles questions
Answered from the same tracked data.