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Avent Bottle Caps

Fail

Prices span $6.84–$14.89, mostly outside the sweet spot, so Avent Bottle Caps is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$40K/yr45K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
66%top-5 click share · 12 brands · 17 sellers

Flapen Score

Avent Bottle Caps against its category

The dotted line is the Baby Products average. Past it, Avent Bottle Caps is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avent Bottle Caps market on Amazon at a glance

Shoppers on Amazon United States searched for Avent Bottle Caps 45K times last year and spent an estimated $40K. The top 5 brands take 83% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
9.3%
Market size, estimated
$40Ka year
Peak month
September1.4× the quietest month
Top search term
avent bottle caps14K searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $6.84 to $14.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.44 that is $944 to $2K a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$6.84–$14.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$944–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #234 within Bottle-Feeding. It carries 883 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#234in Bottle-Feeding
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
883per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Avent Bottle Caps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Brand 129%
  • Brand 220%
  • Brand 315%
  • Brand 411%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Avent Bottle Caps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Avent Bottle Caps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avent bottle caps14K/yr
  • philips avent bottle caps7K/yr
  • philips avent bottle lids4K/yr
  • spectra bottle lids3K/yr
  • avent bottle lids4K/yr
  • spectra bottle caps4K/yr
  • philips avent bottle tops3K/yr
  • avent bottle tops2K/yr
  • philips avent bottle caps only2K/yr
  • philips avent storage caps1K/yr

Reviews and returns

What reviews say buyers love and hate about Avent Bottle Caps

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Lids don't fit”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Avent Bottle Caps questions

Answered from the same tracked data.