Aveeno Gift Set

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

3.0%

Market size, estimated

$85Ka year

Peak month

July3.4× the quietest month

Top search term

baby soap and lotion24K searches a year

Listings sell for $16.88 on average, from $4.31 to $40.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.88 that is $2K to $4K a year per listing.

Average price

$16.88inside the $15 to $100 sweet spot

Price range

$4.31–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Baby Care. It carries 8,599 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

8,599per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months