Aveeno Gift Set
strong incumbent ratings (4.7★) — Aveeno Gift Set doesn't clear our bar today.
Flapen Score
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Is Aveeno Gift Set profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aveeno Gift Set is a $85K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Skip it — 40/100.
Aveeno Gift Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.6% over the last 90 days and 3.0% of searches end in a purchase.
$85K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 25 products
Top Aveeno Gift Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items
- Price
- $12.55
- Rating
- 4.8/5
- Reviews
- 13,896
- Age
- 8y ago
Cetaphil Baby Wash & Shampoo Plus Body Lotion Healthy Skin Essentials Head to Toe Hydration for up to 24 Hours for Delicate Sensitive Skin 2-Pack White
- Price
- $13.63
- Rating
- 4.8/5
- Reviews
- 6,289
- Age
- 4y ago
Aveeno Baby Welcome Little One Gift Set Baby Essentials Set with Daily Moisture Wash and Shampoo Calming Comfort Bath Sensitive All Over Wipes Body Lotion & Healthy Start Balm 5 Items
- Price
- $19.55
- Rating
- 4.8/5
- Reviews
- 26,416
- Age
- 4y ago
Aveeno Baby Daily Care Gift Set with Oat Extract & Prebiotic Oat Contains Daily Moisturizing Body Lotion & Gentle 2-in-1 Baby Bath Wash & Shampoo Hypoallergenic & Paraben-Free Two Pack
- Price
- $17.85
- Rating
- 4.8/5
- Reviews
- 10,161
- Age
- 8y ago
Johnsons Baby Care Essentials Gift Set Body Lotion & Zinc Oxide Diaper Rash Paste for Babys Delicate Skin Value Pack Travel-Size Bath Essentials Must Haves Baby Gifts 3 Items
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 4,713
- Age
- 4y ago
Trending
90-day click momentum
The Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz
- Price
- $19.20
- Rating
- 4.7/5
- Reviews
- 9,574
- Age
- 10mo ago
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
- Price
- $18.99
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic
- Price
- $26.00
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 1y ago
Johnsons Baby Sleepy Time Gift Set with Calming Bedtime Bath Bedtime Lotion & Calming Shampoo Baby Bedtime Essentials with Relaxing NaturalCalm Aromas Hypoallergenic 3 Items
- Price
- $12.55
- Rating
- 4.8/5
- Reviews
- 13,896
- Age
- 8y ago
Noodle & Boo Bundle of Joy Newborn Baby Gift Set
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 2,093
- Age
- 11y ago
Newest
by launch dateThe Honest Company 2-in-1 Cleansing Shampoo and Body Wash Face Lotion Bundle Disney Design Gentle for Baby Dermatologist Tested Sensitive Fragrance-Free 18.5 fl oz
- Price
- $19.20
- Rating
- 4.7/5
- Reviews
- 9,574
- Age
- 10mo ago
Dove Baby Body Wash & Lotion for Melanin-Rich Skin Care Hypoallergenic Suitable for Newborns
- Price
- $18.99
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Johnsons Baby Here Comes Baby Gift Set Baby Essentials for New Parents with Moisturizing Lotion Bedtime Bath Body Wash & Shampoo Hand & Face Wipes & Diaper Rash Cream 5 Items
- Price
- $24.21
- Rating
- 4.8/5
- Reviews
- 788
- Age
- 1y ago
Dove Baby Sensitive Skin Care Bundle Hypoallergenic Wash & Baby Lotion Fragrance Free Moisture Gift Set 13 Oz Ea (2 Piece Set)
- Price
- $19.49
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 1y ago
Pipette Vanilla + Ylang Ylang Wash and Lotion Duo Pack of 2 Clean Includes Baby Body Wash and Lotion for Newborns and Kids Tear-Free Bath Time Baby Bath and Newborn Essentials Non-toxic
- Price
- $26.00
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
60
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
7%
- Johnson's Baby33%
- Aveeno Baby29%
- Cetaphil13%
- The Honest Company10%
- Dove5%
- Mustela4%
- Open — no brand owns it (4 brands, 7%)
Aveeno Gift Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.4×
Top Aveeno Gift Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby soap and lotion24K/yr
- baby lotion set30K/yr
- baby wash and lotion24K/yr
- biolane baby products set23K/yr
- baby shampoo and lotion15K/yr
- baby wash and lotion set14K/yr
- baby soap and lotion set14K/yr
- baby shampoo and lotion set7K/yr
- baby soap gift set5K/yr
- baby soap sets4K/yr
What reviews say buyers love and hate about Aveeno Gift Set
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Rich smell”
“Excellent product”
“goes on smooth”
“Good gift”
“i love this moisturizer”
What buyers complain about
74% of reviews“Not fragrance free”
“seemed to irritate it”
“It was a small package”
“not moisturizing enough”
“Not really worth the cost”
Aveeno Gift Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aveeno Gift Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
