Aveeno Eczema Body Wash
FailThe top 5 brands take 100% of clicks, so Aveeno Eczema Body Wash is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $92K/yr54K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 81%top-5 click share · 4 brands · 81 sellers
Flapen Score
Aveeno Eczema Body Wash against its category
The dotted line is the Baby Products average. Past it, Aveeno Eczema Body Wash is stronger. Inside it, weaker.
Market
The Aveeno Eczema Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Aveeno Eczema Body Wash 54K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $92Ka year
- Top search term
- aveeno eczema body wash24K searches a year
02 · Price
A sale here is worth $13.40.
Listings sell for $13.40 on average, from $6.77 to $19.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.40 that is $7K to $10K a year per listing.
- Average price
- $13.40under the $15 to $100 sweet spot
- Price range
- $6.77–$19.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Baby Care. It carries 13,924 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Baby Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 13,924per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Aveeno Eczema Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz
- Price
- $12.48
- Rating
- 4.6/5
- Reviews
- 37,960
- Age
- 8y ago

Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized 18 Fl Oz
- Price
- $9.56
- Rating
- 4.6/5
- Reviews
- 6,558
- Age
- 27y ago

Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 13,909
- Age
- 13y ago

Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
- Price
- $17.40
- Rating
- 4.8/5
- Reviews
- 39,112
- Age
- 7y ago
Trending
estimated 90-day click momentum
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
- Price
- $14.17
- Rating
- 4.6/5
- Reviews
- 4,720
- Age
- 6y ago

Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin Sensitive Formula with Prebiotic Oat Gently Cleanses Dry Skin Lightly Scented Body Wash for Women and Men Value Size 33 fl. Oz
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 34,099
- Age
- 9y ago

Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 13,909
- Age
- 13y ago

ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
- Price
- $16.73
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 3y ago

Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 5,407
- Age
- 4y ago
Newest
by launch date
ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
- Price
- $16.73
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 3y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,618
- Age
- 3y ago

Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 5,407
- Age
- 4y ago

Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz
- Price
- $11.68
- Rating
- 4.5/5
- Reviews
- 2,935
- Age
- 4y ago

Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
81
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Aveeno57%
- Aveeno Baby38%
- Eucerin3%
- ECZEMA HONEY2%
Demand
Aveeno Eczema Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked
Search terms
Top Aveeno Eczema Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aveeno eczema body wash24K/yr
- aveeno eczema therapy body wash20K/yr
- aveeno body wash eczema7K/yr
- aveeno eczema therapy wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Aveeno Eczema Body Wash
We read the reviews and the return reasons for every product selling here.
“Allergy reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aveeno Eczema Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









