Skip to content

Aveeno Eczema Body Wash

Fail

The top 5 brands take 100% of clicks, so Aveeno Eczema Body Wash is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$92K/yr54K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
81%top-5 click share · 4 brands · 81 sellers

Flapen Score

Aveeno Eczema Body Wash against its category

The dotted line is the Baby Products average. Past it, Aveeno Eczema Body Wash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aveeno Eczema Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Aveeno Eczema Body Wash 54K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
12.7%
Market size, estimated
$92Ka year
Top search term
aveeno eczema body wash24K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $6.77 to $19.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.40 that is $7K to $10K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$6.77–$19.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Baby Care. It carries 13,924 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Baby Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
13,924per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Aveeno Eczema Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 238%
  • Brand 33%
  • Brand 42%

Demand

Aveeno Eczema Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked

Search terms

Top Aveeno Eczema Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno eczema body wash24K/yr
  • aveeno eczema therapy body wash20K/yr
  • aveeno body wash eczema7K/yr
  • aveeno eczema therapy wash3K/yr

Reviews and returns

What reviews say buyers love and hate about Aveeno Eczema Body Wash

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Allergies”
0.4%of orders come back
“Allergy reaction”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aveeno Eczema Body Wash questions

Answered from the same tracked data.