Is aveeno eczema body wash profitable to sell on Amazon United States?

The niche generates $92K/yr across 12 tracked products. 90-day search growth is -11.6%. Flapen's verdict: Skip it (36/100).

How competitive is the aveeno eczema body wash niche?

4 brands and 81 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in aveeno eczema body wash?

Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.4%.

What does it cost to enter the aveeno eczema body wash niche?

Listings span $6.77–$19.22; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 13,924 reviews — the moat a new listing must climb.

aveeno eczema body wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.40

avg listing price — sweet spot $15–$100

Price range

Okay$6.77–$19.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$92K

$92K/yr · 54K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,924.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, aveeno eczema body wash is a $92K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

aveeno eczema body wash market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $80K–$107K; units × avg price
Conversion rate: 12.7%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Aveeno57%
Aveeno Baby38%
Eucerin3%
ECZEMA HONEY2%

Demand

Weekly Amazon search volume, last 27 weeks — -11.6% search growth over the last 90 days.

Open Trend

Top aveeno eczema body wash search terms

aveeno eczema body wash24K/yr -14.7%11.1% conv.
aveeno eczema therapy body wash20K/yr -4.2%10.6% conv.
aveeno body wash eczema7K/yr -18.7%11.8% conv.
aveeno eczema therapy wash3K/yr -21.4%13.8% conv.

All search terms

Top aveeno eczema body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz

Aveeno$12.484.6★37,960 rev

Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz

Aveeno Baby$6.774.8★4,037 rev

Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized 18 Fl Oz

Aveeno$9.564.6★6,558 rev

Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz

Aveeno$18.094.7★13,909 rev

Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz

Aveeno Baby$17.404.8★39,112 rev

Newest

by launch date

ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)

ECZEMA HONEY$16.731,064 rev

3y ago

Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz

Aveeno$12.883,618 rev

3y ago

Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz

Aveeno Baby$10.325,407 rev

4y ago

Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz

Aveeno$11.682,935 rev

4y ago

Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz

Aveeno Baby$6.774,037 rev

5y ago

What buyers say about aveeno eczema body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Good moisturizer”

Quality-Overall13%

“The price is very reasonable for this level of quality”

Smell12%

“lightly scented”

Allergies8%

“No more itching”

Soft Feel6%

“It's very soft”

Value For Money6%

“Good for price”

Suitability Dry Skin5%

“It genuinely does help with dry skin”

Efficiency4%

“Very effective”

Suitability Combination Skin2%

“Great for sensitive skin”

Sensitivity-Overall2%

“Good for Sensitivity”

What buyers complain about

Allergies21%

“Allergy reaction”

Smell11%

“Scent is unpleasant to me”

Leak-Proof6%

“Bottle was leaking”

Moist/Dry4%

“Doesn't moisturize at all”

Functionality-Overall4%

“Not effective”

Sensitivity-Overall3%

“My skin suddenly became sensitive in my old age”

Advertised Vs Actual Product3%

“Very deceiving”

Dilute/Watery2%

“.a bit watery”

Skin Health2%

“Made skin worse”

Thickness2%

“Not the thick cream in 8 oz tube”

Top return reasons

Leak-Proof34%

Smell12%

Motor Power9%

Size-Overall8%

Value For Money7%

Advertised Vs Actual Product6%

Functionality-Overall3%

Product Condition2%

Moist/Dry2%

Defective Material/Parts2%

Common questions

Is aveeno eczema body wash profitable to sell on Amazon United States?: The niche generates $92K/yr across 12 tracked products. 90-day search growth is -11.6%. Flapen's verdict: Skip it (36/100).
How competitive is the aveeno eczema body wash niche?: 4 brands and 81 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in aveeno eczema body wash?: Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.4%.
What does it cost to enter the aveeno eczema body wash niche?: Listings span $6.77–$19.22; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 13,924 reviews — the moat a new listing must climb.