Aveeno Eczema Body Wash
brand-locked demand (top 5 brands take 100% of clicks) — Aveeno Eczema Body Wash doesn't clear our bar today.
Flapen Score
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Is Aveeno Eczema Body Wash profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aveeno Eczema Body Wash is a $92K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Aveeno Eczema Body Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 12.7% of searches end in a purchase.
$92K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Aveeno Eczema Body Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz
- Price
- $12.48
- Rating
- 4.6/5
- Reviews
- 37,960
- Age
- 8y ago
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago
Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized 18 Fl Oz
- Price
- $9.56
- Rating
- 4.6/5
- Reviews
- 6,558
- Age
- 27y ago
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 13,909
- Age
- 13y ago
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract 2-in-1 Baby Wash & Hair Shampoo Tear-Free pH Balanced for Sensitive Skin & Hair Lightly Scented Value Size 33 Fl Oz
- Price
- $17.40
- Rating
- 4.8/5
- Reviews
- 39,112
- Age
- 7y ago
Trending
90-day click momentum
Eucerin Eczema Relief Cream and Body Wash Colloidal Oatmeal Enriched Soap Free Eczema Body Wash 13.5 FL OZ Bottle
- Price
- $14.17
- Rating
- 4.6/5
- Reviews
- 4,720
- Age
- 6y ago
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin Sensitive Formula with Prebiotic Oat Gently Cleanses Dry Skin Lightly Scented Body Wash for Women and Men Value Size 33 fl. Oz
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 34,099
- Age
- 9y ago
Aveeno Eczema Therapy Daily Moisturizing Body Cream for Sensitive Skin Soothing Eczema Cream for Dry & Itchy Skin Relief Colloidal Oatmeal & Ceramide Steroid- & Fragrance-Free 12 Oz
- Price
- $18.09
- Rating
- 4.7/5
- Reviews
- 13,909
- Age
- 13y ago
ECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
- Price
- $16.73
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 3y ago
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 5,407
- Age
- 4y ago
Newest
by launch dateECZEMA HONEY Soothing Body Wash - Daily Shower Gel & Eczema Treatment - Sensitive Skin Body Wash for Adults Kids & Babies - Body Cleanser for Eczema Relief (13 Oz)
- Price
- $16.73
- Rating
- 4.4/5
- Reviews
- 1,064
- Age
- 3y ago
Aveeno Eczema Therapy Rescue Relief Treatment Gel Cream Daily 2% Colloidal Oatmeal Skin Protectant Formula Instantly Soothes & Cools Itchy Dry Skin Flare-Ups Steroid & Fragrance Free 5.0 oz
- Price
- $12.88
- Rating
- 4.5/5
- Reviews
- 3,618
- Age
- 3y ago
Aveeno Kids Sensitive Skin Face & Body Wash Nourishing Oat Extract Wash Away Dirt and Germs Without Drying Kids Body Wash is Tear-Free Hypoallergenic Sulfate- & Dye-Free 18 Fl Oz
- Price
- $10.32
- Rating
- 4.8/5
- Reviews
- 5,407
- Age
- 4y ago
Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz
- Price
- $11.68
- Rating
- 4.5/5
- Reviews
- 2,935
- Age
- 4y ago
Aveeno Baby Cleansing Therapy Moisturizing Baby Body Wash with Natural Oatmeal & ProVitamin B5 Gentle Tear-Free Baby Bath Wash for Sensitive & Eczema-Prone Skin Hypoallergenic 8 oz
- Price
- $6.77
- Rating
- 4.8/5
- Reviews
- 4,037
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Aveeno57%
- Aveeno Baby38%
- Eucerin3%
- ECZEMA HONEY2%
Aveeno Eczema Body Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Aveeno Eczema Body Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aveeno eczema body wash24K/yr
- aveeno eczema therapy body wash20K/yr
- aveeno body wash eczema7K/yr
- aveeno eczema therapy wash3K/yr
What reviews say buyers love and hate about Aveeno Eczema Body Wash
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Good moisturizer”
“The price is very reasonable for this level of quality”
“lightly scented”
“No more itching”
“It's very soft”
What buyers complain about
57% of reviews“Allergy reaction”
“Scent is unpleasant to me”
“Bottle was leaking”
“Doesn't moisturize at all”
“Not effective”
Aveeno Eczema Body Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aveeno Eczema Body Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
