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Aura Lamp

Fail

Shoppers spend an estimated $59K a year here, so Aura Lamp is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$59K/yr115K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
42%top-5 click share · 26 brands · 49 sellers

Flapen Score

Aura Lamp against its category

The dotted line is the Baby Products average. Past it, Aura Lamp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aura Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Aura Lamp 115K times last year and spent an estimated $59K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
2.1%
Market size, estimated
$59Ka year
Peak month
January6.8× the quietest month
Top search term
baby ceiling light projector23K searches a year

02 · Price

A sale here is worth $24.20.

Listings sell for $24.20 on average, from $10.33 to $44.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.20 that is $0 to $2K a year per listing.

Average price
$24.20inside the $15 to $100 sweet spot
Price range
$10.33–$44.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #78 within Décor. It carries 5,001 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#78in Décor
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,001per listing
Listings tracked
40

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Aura Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

49

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

44%

  • Brand 120%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Aura Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Aura Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby ceiling light projector23K/yr
  • toddler night light projector25K/yr
  • star night light for kids10K/yr
  • aura lights for bedroom7K/yr
  • dream light6K/yr
  • ceiling light for kids5K/yr
  • spinning night light5K/yr
  • kaleidoscope light5K/yr
  • proyector de luz4K/yr
  • red light projector5K/yr

Reviews and returns

What reviews say buyers love and hate about Aura Lamp

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Durability”
3.1%of orders come back
“Died after 2 days”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aura Lamp questions

Answered from the same tracked data.