Amazon Baby Wipes
brand-locked demand (top 5 brands take 100% of clicks) — Amazon Baby Wipes doesn't clear our bar today.
Flapen Score
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Is Amazon Baby Wipes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Amazon Baby Wipes is a $476K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Amazon Baby Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.1% over the last 90 days and 12.8% of searches end in a purchase.
$476K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Amazon Baby Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago
Amazon Elements Baby Wipes Sensitive Unscented Cleans Gently 810 Count Flip-Top Packs Pack of 9
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 8y ago
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 92,780
- Age
- 5y ago
Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 18,426
- Age
- 8y ago
Trending
90-day click momentumAmazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 18,426
- Age
- 8y ago
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 504 Count (12 Packs of 42) Packaging May Vary
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 3,595
- Age
- 3y ago
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago
Newest
by launch date
Amazon Basics Extra Large Flushable Wipes 360 Wipes (6 Packs of 60) Adult Wet Wipes and Resealable Closure Packaging May Vary
- Price
- $16.82
- Rating
- 4.3/5
- Reviews
- 4,137
- Age
- 2y ago
Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 504 Count (12 Packs of 42) Packaging May Vary
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 3y ago
Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 3,595
- Age
- 3y ago
Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 42 Count (Pack of 8) (Total 336 wipes) (Previously Solimo) Packaging May Vary
- Price
- $10.90
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Amazon Elements50%
- Amazon Basics42%
- Mama Bear5%
- up3%
- Open — no brand owns it (0%)
Amazon Baby Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Amazon Baby Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- amazon wipes107K/yr
- amazon basics wipes31K/yr
- amazon elements baby wipes24K/yr
- up and up baby wipes13K/yr
- amazon basic wipes12K/yr
- wipes amazon9K/yr
- wipes amazon basics10K/yr
- amazon wet wipes8K/yr
- bulk wet wipes7K/yr
- up and up wipes5K/yr
What reviews say buyers love and hate about Amazon Baby Wipes
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“They are affordable”
“cleans really good”
“Decent quality”
“Good smell”
“Easy to use”
What buyers complain about
64% of reviews“not enough moisture”
“Inadequate for cleaning”
“Not as thick as Id like”
“Pack is small”
“It was leaking”
Amazon Baby Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Amazon Baby Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
