Is amazon baby wipes profitable to sell on Amazon United States?

The niche generates $476K/yr across 13 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (46/100).

How competitive is the amazon baby wipes niche?

4 brands and 39 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amazon baby wipes?

Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.2%.

When does demand for amazon baby wipes peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the amazon baby wipes niche?

Listings span $4.57–$25.11; the average listing price is $15.18 (sweet spot $15–$100). The average incumbent carries 35,123 reviews — the moat a new listing must climb.

amazon baby wipes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.18

avg listing price — sweet spot $15–$100

Market size

Good$476K

$476K/yr · 245K searches

Price range

Okay$4.57–$25.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad35,123.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, amazon baby wipes is a $476K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

amazon baby wipes market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $607K–$759K; units × avg price
Conversion rate: 12.8%
Avg BSR: #31
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Amazon Elements50%
Amazon Basics42%
Mama Bear5%
up3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top amazon baby wipes search terms

amazon wipes107K/yr +10.3%16.5% conv.
amazon basics wipes31K/yr +2.1%10.4% conv.
amazon elements baby wipes24K/yr +7.4%14.6% conv.
up and up baby wipes13K/yr -19.1%2.0% conv.
amazon basic wipes12K/yr -1.0%13.7% conv.
wipes amazon9K/yr +17.8%12.6% conv.
wipes amazon basics10K/yr +3.1%12.3% conv.
amazon wet wipes8K/yr -2.0%18.1% conv.
bulk wet wipes7K/yr +14.0%1.2% conv.
up and up wipes5K/yr -1.0%1.9% conv.

All search terms

Top amazon baby wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs

Amazon Elements$18.584.7★51,673 rev

Amazon Elements Baby Wipes Sensitive Unscented Cleans Gently 810 Count Flip-Top Packs Pack of 9

Amazon Elements$18.054.3★18 rev

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary

Amazon Basics$4.574.5★51,402 rev

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary

Amazon Basics$12.394.7★92,780 rev

Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90

Amazon Elements$18.054.7★18,426 rev

Newest

by launch date

Amazon Basics Extra Large Flushable Wipes 360 Wipes (6 Packs of 60) Adult Wet Wipes and Resealable Closure Packaging May Vary

Amazon Basics$16.824,137 rev

2y ago

Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 504 Count (12 Packs of 42) Packaging May Vary

Amazon Basics$15.4251,402 rev

3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)

Amazon Basics$12.533,595 rev

3y ago

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary

Amazon Basics$4.5751,402 rev

4y ago

Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 42 Count (Pack of 8) (Total 336 wipes) (Previously Solimo) Packaging May Vary

Amazon Basics$10.9051,402 rev

4y ago

What buyers say about amazon baby wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“They are affordable”

Ease Of Cleaning16%

“cleans really good”

Quality-Overall13%

“Decent quality”

Smell8%

“Good smell”

Ease Of Use3%

“Easy to use”

Cleansing3%

“Clean and fresh”

Advertised Vs Actual Product3%

“As advertised”

Soft Feel3%

“It is soft and absorbent”

Moist/Dry3%

“Stay moist”

Durability2%

“durable enough to hold up during use without tearing”

What buyers complain about

Moist/Dry13%

“not enough moisture”

Ease Of Cleaning10%

“Inadequate for cleaning”

Thickness9%

“Not as thick as Id like”

Size-Overall7%

“Pack is small”

Leak-Proof7%

“It was leaking”

Quality-Overall6%

“Quality is cheap”

Smell4%

“Strong chemical smell”

Ease Of Use4%

“Not Easy to use”

Allergies3%

“Irritates Skin”

Value For Money2%

“Not worth it”

Top return reasons

Leak-Proof26%

Size-Overall12%

Advertised Vs Actual Product10%

Moist/Dry9%

Smell9%

Value For Money7%

Ease Of Cleaning4%

Quality-Overall4%

Functionality-Overall3%

Thin2%

Common questions

Is amazon baby wipes profitable to sell on Amazon United States?: The niche generates $476K/yr across 13 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (46/100).
How competitive is the amazon baby wipes niche?: 4 brands and 39 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amazon baby wipes?: Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.2%.
When does demand for amazon baby wipes peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the amazon baby wipes niche?: Listings span $4.57–$25.11; the average listing price is $15.18 (sweet spot $15–$100). The average incumbent carries 35,123 reviews — the moat a new listing must climb.