Amazon Baby Wipes
FailThe top 5 brands take 100% of clicks, so Amazon Baby Wipes is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $476K/yr245K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 39 sellers
Flapen Score
Amazon Baby Wipes against its category
The dotted line is the Baby Products average. Past it, Amazon Baby Wipes is stronger. Inside it, weaker.
Market
The Amazon Baby Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Baby Wipes 245K times last year and spent an estimated $476K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $476Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- amazon wipes107K searches a year
02 · Price
A sale here is worth $15.18.
Listings sell for $15.18 on average, from $4.57 to $25.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $15.18 that is $46K to $61K a year per listing.
- Average price
- $15.18inside the $15 to $100 sweet spot
- Price range
- $4.57–$25.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $46K–$61K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Diapering. It carries 35,123 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Diapering
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 35,123per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Amazon Baby Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago

Amazon Elements Baby Wipes Sensitive Unscented Cleans Gently 810 Count Flip-Top Packs Pack of 9
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 8y ago

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary
- Price
- $12.39
- Rating
- 4.7/5
- Reviews
- 92,780
- Age
- 5y ago

Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 18,426
- Age
- 8y ago
Trending
estimated 90-day click momentum
Amazon Elements Baby Wipes Fresh Scent Flip-Top Packs Alcohol-Free With Cucumber and Aloe 810 Count 9 Packs of 90
- Price
- $18.05
- Rating
- 4.7/5
- Reviews
- 18,426
- Age
- 8y ago

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago

Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 504 Count (12 Packs of 42) Packaging May Vary
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 3,595
- Age
- 3y ago

Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago
Newest
by launch date
Amazon Basics Extra Large Flushable Wipes 360 Wipes (6 Packs of 60) Adult Wet Wipes and Resealable Closure Packaging May Vary
- Price
- $16.82
- Rating
- 4.3/5
- Reviews
- 4,137
- Age
- 2y ago

Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 504 Count (12 Packs of 42) Packaging May Vary
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)
- Price
- $12.53
- Rating
- 4.7/5
- Reviews
- 3,595
- Age
- 3y ago

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary
- Price
- $4.57
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago

Amazon Basics Flushable Adult Toilet Wipes Fragrance Free 42 Count (Pack of 8) (Total 336 wipes) (Previously Solimo) Packaging May Vary
- Price
- $10.90
- Rating
- 4.5/5
- Reviews
- 51,402
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Amazon Elements50%
- Amazon Basics42%
- Mama Bear5%
- up3%
- Open — no brand owns it (0%)
Demand
Amazon Baby Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Amazon Baby Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon wipes107K/yr
- amazon basics wipes31K/yr
- amazon elements baby wipes24K/yr
- up and up baby wipes13K/yr
- amazon basic wipes12K/yr
- wipes amazon9K/yr
- wipes amazon basics10K/yr
- amazon wet wipes8K/yr
- bulk wet wipes7K/yr
- up and up wipes5K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Baby Wipes
We read the reviews and the return reasons for every product selling here.
“not enough moisture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Baby Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









