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Amazon Baby Wipes

Fail

The top 5 brands take 100% of clicks, so Amazon Baby Wipes is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$476K/yr245K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
74%top-5 click share · 4 brands · 39 sellers

Flapen Score

Amazon Baby Wipes against its category

The dotted line is the Baby Products average. Past it, Amazon Baby Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Baby Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Baby Wipes 245K times last year and spent an estimated $476K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
12.8%
Market size, estimated
$476Ka year
Peak month
February1.7× the quietest month
Top search term
amazon wipes107K searches a year

02 · Price

A sale here is worth $15.18.

Listings sell for $15.18 on average, from $4.57 to $25.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $15.18 that is $46K to $61K a year per listing.

Average price
$15.18inside the $15 to $100 sweet spot
Price range
$4.57–$25.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$46K–$61K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Diapering. It carries 35,123 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#31in Diapering
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
35,123per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Amazon Baby Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 242%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Amazon Baby Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Amazon Baby Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon wipes107K/yr
  • amazon basics wipes31K/yr
  • amazon elements baby wipes24K/yr
  • up and up baby wipes13K/yr
  • amazon basic wipes12K/yr
  • wipes amazon9K/yr
  • wipes amazon basics10K/yr
  • amazon wet wipes8K/yr
  • bulk wet wipes7K/yr
  • up and up wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Baby Wipes

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
13%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“not enough moisture”
A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Amazon Baby Wipes questions

Answered from the same tracked data.