Alpha Key

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

9.0%

Market size, estimated

$155Ka year

Peak month

November2.0× the quietest month

Top search term

alpha key15K searches a year

Listings sell for $17.29 on average, from $5.80 to $32.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $17.29 that is $9K to $13K a year per listing.

Average price

$17.29inside the $15 to $100 sweet spot

Price range

$5.80–$32.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

2.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,159 within Safety. It carries 2,647 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#1,159in Safety

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,647per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months