79x71 Baby Play Mat
soft demand (-3.9% this quarter) — 79x71 Baby Play Mat doesn't clear our bar today.
Flapen Score
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Is 79x71 Baby Play Mat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 79x71 Baby Play Mat is a $121K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 49/100.
79x71 Baby Play Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.9% over the last 90 days and 2.1% of searches end in a purchase.
$121K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 53 products
Top 79x71 Baby Play Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mallify Ultra Soft 1.3 Thick Baby Play Mat for Floor Extra Large Velvet 71x79 Playpen Mat Baby-Safe & Non-Slip Tummy Time Mat Crawling Mat for Babies Toddlers Infants Kids Gray
- Price
- $72.68
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 9mo ago
Baby Play Mat - 79 X 71 Premium Thicker Foam One-Piece Machine Washable Extra Large Anti-Slip Soft Cushioning Foam Playmats for Babies and Toddlers Foldable Baby Crawling Mat for Playpen
- Price
- $36.75
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 3y ago
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Memory foam Tummy Time Mat Soft Coral Velvet Nursery Rug Extra Large Non Slip Crawling Mats for Living Room(Dark Gray)
- Price
- $76.66
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 3y ago
Joypony Baby Play Mat 79x 71 Inch Extra Large Foldable Play Mats for Babies and Toddlers Waterproof & Anti-Slip Portable Baby Floor Mat for Tummy Time Non Toxic Foam Play Mat for Floor Travel Bag
- Price
- $46.30
- Rating
- 4.6/5
- Reviews
- 1,479
- Age
- 3y ago
Blissful Diary Baby Play Mats for Floor 71x59 Inch Extra Thicker & Large Soft Cushioning Foam Playmats for Babies and Toddlers Foldable Washable Baby Crawling Mat for Playpen Boho Design
- Price
- $37.65
- Rating
- 4.6/5
- Reviews
- 4,897
- Age
- 2y ago
Trending
90-day click momentum
AEOCOO 50x50 Playpen Mat 1.3 Thick Memory Foam Baby Play Mats for Infants Floor Crawling Toddlers Tummy Time CloudSoft Velvet Non Slip Cushion Play Pen Living Room Playroom Tatami Style Grey
- Price
- $39.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
ACOMOPACK 1.3 Thick Baby Play Mat for Floor 59x71-Large Water-Repellent&Non-Slip Memory Foam Mat for Kids Toddlers Soft Velvet Nursery Rug for Tummy Time&Crawling Yoga Tatami Style(Grey)
- Price
- $54.80
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 8mo ago
Baby Play Mat 79X71Extra Large Play Mat Non-Toxic Tummy Time Baby Play Mats for Floor Waterproof Baby Crawling Mat Soft Foam Mat for Babies and Toddlers Reversible & Portable Star and Rainbow
- Price
- $38.73
- Rating
- 4.4/5
- Reviews
- 755
- Age
- 11mo ago
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam Large 5971 Playpen Mat Non-Toxic Certified Water-Repellent Coral Velvet Non-Slip Safe Crawling Mat for Tummy Time Toddler & Infant (Dark Grey)
- Price
- $72.28
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 9mo ago
79x71 Baby Play Mat Extra Large Baby Play Mat for Floor Foldable Play Mats Waterproof Thick Non-Toxic Reversible Baby Floor Mat Safe for for Babies Infants and Toddlers Indoor/Outdoor Use
- Price
- $40.39
- Rating
- 4.4/5
- Reviews
- 755
- Age
- 1y ago
Newest
by launch date
Blissful Diary 1.3 Thick Baby Play Mat 71x59 Playpen Mat with Removable & Washable Cover Extra Large Crawling Rug for Floor Foam Cushion & Non-Slip Backing for Kid Toddler and Infants Light Grey
- Price
- $52.20
- Rating
- 4.7/5
- Reviews
- 574
- Age
- 7mo ago
ACOMOPACK 1.3 Thick Baby Play Mat for Floor 59x71-Large Water-Repellent&Non-Slip Memory Foam Mat for Kids Toddlers Soft Velvet Nursery Rug for Tummy Time&Crawling Yoga Tatami Style(Grey)
- Price
- $54.80
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 8mo ago
Mallify Ultra Soft 1.3 Thick Baby Play Mat for Floor Extra Large Velvet 71x79 Playpen Mat Baby-Safe & Non-Slip Tummy Time Mat Crawling Mat for Babies Toddlers Infants Kids Gray
- Price
- $72.68
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 9mo ago
AEOCOO 50x50 Playpen Mat 1.3 Thick Memory Foam Baby Play Mats for Infants Floor Crawling Toddlers Tummy Time CloudSoft Velvet Non Slip Cushion Play Pen Living Room Playroom Tatami Style Grey
- Price
- $39.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam Large 5971 Playpen Mat Non-Toxic Certified Water-Repellent Coral Velvet Non-Slip Safe Crawling Mat for Tummy Time Toddler & Infant (Dark Grey)
- Price
- $72.28
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
30
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
33%
Top 20: 72%
Open market
37%
- Blissful Diary14%
- Huloo Sleep14%
- Mallify10%
- Vibe bear10%
- PIGLOG8%
- Joypony7%
79x71 Baby Play Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 79x71 Baby Play Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 79x71 baby play mat43K/yr
- 71 x 59 playpen mat14K/yr
- 79 x 71 playpen mat18K/yr
- 59x71 playpen mat12K/yr
- 79x71 play mat5K/yr
- 79x71 playpen mat6K/yr
- 79 x 79 playpen mat5K/yr
- 79x59 playpen mat7K/yr
What reviews say buyers love and hate about 79x71 Baby Play Mat
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Soft mat”
“Good quality floor mat”
“Good thickness”
“So comfortable”
“Very happy with the size”
What buyers complain about
51% of reviews“Very thick”
“Too wide”
“Chemical smell”
“not enough padding”
“Very cheaply made”
79x71 Baby Play Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 79x71 Baby Play Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
